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How to Make Your Website Mobile-Friendly (10 Proven Tips)

WRITTEN BY
Jao Gavino
UPDATED
February 26, 2024

 

People spend more time on mobile devices than ever before, meaning your website needs to be mobile-friendly to capitalize on this trend.

 

Not to mention – Google requires that websites emphasize mobile device performance if they want to rank well on search engines.

 

If you need help optimizing your existing site for mobile users, this article covers much of the necessary ground.

 

 

What is a Mobile-Friendly Website?

 

A mobile-friendly website is easy to use on a phone or tablet: It has been optimized for viewing on a small screen, allowing users to navigate it with their fingers easily.

 

Your website should also load quickly and have a layout that won’t require readers to scroll horizontally or zoom in to read text.

 

Another aspect is that your website should utilize a responsive design: This means your site adapts automatically to accommodate the size of a user’s window or mobile device.

 

In addition, a mobile-friendly site should use dynamic serving, which means that users see different versions of the site based on what device they’re using. This adaptability is crucial for mobile users because the users’ viewing experience varies significantly between a desktop and a phone.

 

 

Is My Website Already Mobile-Friendly?

 

As a start, you can check if your website is mobile-friendly by using Google’s Mobile-Friendly Test. If it isn’t, there’s a good chance your site will be ranked lower by search engines and lose traffic.

 

If your site doesn’t pass the test, don’t panic! Many options are available to ensure you can adequately optimize your site for mobile devices.

 

 

How to Make a Website Mobile-Friendly: An Overview

 

If you want a quick overview of how to make your website mobile-friendly, here are some key tips:

 

  • Prioritize your website’s speed.
  • Compress your site’s images.
  • Use a responsive theme.
  • Simplify your site layout.
  • Make information easier to find.
  • Optimize your buttons and links for mobile users.
  • Use large, standard fonts.
  • Use HTML5 instead of Adobe Flash.
  • Don’t use pop-ups.
  • Test out your site regularly.

 

 

1. Prioritize Website Speed

 

Your website’s speed is an essential factor in the user experience. Users will leave your site on mobile or PC if it takes too long to load.

 

For example, research from Google has shown that 70% of mobile landing pages took more than 5 seconds for visual content above the fold (i.e., the bottom part of a website) to display and more than 7 seconds to load all visual content above and below the fold fully.

 

To ensure the best user experience, you should aim to meet or surpass these numbers. You can use various tools, such as our website speed checker, which will grade your site from A+ to E.

 

bitcatcha website speed checker

Type your URL in the ‘Enter URL‘ bar, and you’ll be one step closer to a speedy site!

 

Alternatively, you can utilize Google’s PageSpeed Insights tool to test how fast or slow your site is on mobile and desktop and give you a performance score from 1–100.

 

You’ll also get handy feedback on possible performance improvements. For example, correctly sizing your images and so on.

 

pagespeed insights

PageSpeed Insights points out what to improve on your site.

 

Now that you’ve learned how fast (or slow) your site is, you’ll need to improve. To improve its speed, consider these quick and easy tips:

 

  • Compress your images
    Optimizing the images that your site uses (via compression) is a step that cannot be understated. High-resolution images are only helpful if they can load quickly.
  • Optimize your code
    Unoptimized code can cause many issues, including slowing down your site’s load times.
  • Use AMP (Accelerated Mobile Pages)
    This framework helps speed up load times for web pages on mobile. If you have a WordPress website, they have a handy AMP plugin that you can use.
  • Host your site’s videos on another website
    (such as YouTube) and then embed them onto your site. This helps reduce the load on your website, which can impact its speed. Here’s a round-up on the best video hosting websites.
  • Check your web hosting plan
    Your website might’ve outgrown your current hosting plan, and you can easily upgrade to a bigger plan to accommodate your site’s larger size. If you’re in a pickle and searching for a better, faster host for your site, check out our handy article on the best web hosts.

 

 

2. Compress Your Images

 

One of the easiest ways to make your website more mobile-friendly is to compress the images it uses. To do this, you can use a free image compression tool, such as kraken.io. Drag and drop the image(s) you wish onto the tool and pick an optimization mode.

 

move image into drop zone

Move an image onto the drop zone, and you’re good to go! (Credit: kraken.io)

 

If you’re unsure what the different optimization modes do, you can simply click on the blue circle with the question mark to the right of the “Select optimization mode” section for more information.

 

Once kraken.io compresses your image, click “Download File” to download the compressed image.

 

download compressed file

Click ‘Download File‘ to get your newly compressed image.

 

 

3. Use a Responsive Theme

 

You’ll need to use a responsive theme or template to make your website mobile-friendly. Picking a mobile-responsive theme for your site allows it to seamlessly scale its size to different user devices (e.g., different screen sizes).

 

Most website builders, such as Squarespace and Wix, have customizable, mobile-responsive templates. If you’re using WordPress, ensure that the theme you’re using to build your site is responsive; alternatively, if you’ve already built your site, consider switching to a responsive theme.

 

 

4. Simplify Your Website Layout

 

Having a terrible layout can spell your website’s doom. Ensuring that site visitors get a pleasant browsing experience is essential, and these following three sections will help you ensure that your website’s layout is the best it can be.

 

use tablet to design sites

Make sure to accommodate tablet users as well when designing your site!

 

 

5. Make Information Easier to Find on Your Site

 

Imagine you’re pulling out your phone to find an answer to a simple question. Which would you prefer: A site that takes two paragraphs to answer your question or one that answers it squarely in the very first sentence?

 

Know your audience. Put yourself in their shoes, and test out how your website works.

 

For example, if you’re an artist setting up an online storefront for your art, what are the first things your site’s visitors would be looking for?

 

They’d be looking for a gallery to view your art and a way to purchase your works. Therefore, these should be easily accessible from your main page.

 

If people have to browse to the very bottom of your page just to order, they may just quit halfway through and visit another artist’s page.

 

In addition, remember to check for feedback and make adjustments as necessary regularly. For example, consider adding an FAQ page to your site if visitors often ask the same questions in the Comments section.

 

 

6. Tweak Your Buttons and Links

 

Mobile phone screens simply do not allow for the precision that a mouse does. Phone screens (and people’s thumbs) come in all shapes and sizes, get smudged, and can be annoying.

 

Keep this in mind when making buttons and links for your site. Most people use their thumbs when browsing on mobile, so you can design your site so that the most important links and buttons are within a thumb’s reach.

 

thumb zone mapping

Aim for those green zones when designing your site. (Credit: Smashing Magazine)

 

Also, make your buttons and links easy to tap with a thumb, and space them out! If they’re too small, people may have difficulty tapping on them.

 

Similarly, if there’s very little space between your links, people may tap on the wrong links, which is the opposite of what you want your site to do!

 

 

7. Enlarge and Standardize Your Fonts

 

The final thing you can do to optimize your site’s mobile-friendly layout is to use large fonts. The larger font will make it easier for people to read your site’s content and tap on any text hyperlinks.

 

If you’re unsure about what font size would be the best, 16px would be an excellent start for a mobile page. Start from there, and then make adjustments as needed after testing.

 

In addition, make sure to use a standard font for your site! Standardization speeds up page load times since users don’t have to download multiple fonts. They also provide users with a more consistent reading experience.

 

 

8. Use HTML5 Instead of Adobe Flash

 

If you’re building any website, using Flash is a bad idea since it’s a somewhat legacy technology. Flash also slows down a page’s load time and is unsupported by Android and iOS devices.

 

If you want to use animations, you can simply use HTML5: It’s more secure than Adobe Flash and works on most mobile devices.

 

html5 the latest html

HTML5 is the latest generation of HTML. (Credit: Pluralsight)

 

HTML5 allows you to build sites with media content (e.g., video and audio) without installing third-party software. That means your site will work across all devices—whether a desktop computer or a smartphone—without any extra effort!

 

 

9. Avoid Pop-Ups

 

Pop-ups are a plague, and you should avoid them when possible. They’re annoying, doubly so if you’re browsing on a tiny screen.

 

Users won’t bother looking for a way to close pop-ups. Instead, they’ll just click off your site when that first pop-up appears. As such, you’re better off avoiding them entirely when creating your website.

 

 

10. Test Out Your Website Regularly

 

Test your website regularly to ensure it’s accessible to everyone, regardless of device or browser. This includes checking whether your site loads quickly on different devices and that content displays correctly.

 

 

Mobile-friendly Can Help Improve Website Traffic

 

Armed with these tips, you’re more than ready to set up your website, big or small, for the mobile audience. It’s important to remember that your website is essentially the face of your business, so it needs to be functional, beautiful and accommodating to all audiences.

 

Above all, being aware of requirements like mobile-friendliness will help you avoid getting relegated in search results. You’ll be addressing the current-day and future needs of your readers.