Choosing the right online business idea is the first step to making money in the digital economy. This article lists 26 online business ideas from launching a clothing store and content creation to becoming a fitness instructor. We then explain what you need to start an online business, how to create a website yourself, and which are the most profitable online businesses to start. Let’s begin!

table of contents
- Launch a Clothing Store
- Start a Dropshipping Business
- Sell Art
- Sell Photographs
- Sell Music
- Sell Handmade Goods
- Sell Online Courses
- Curate Subscription Boxes
- Sell Niche Products
- Resell Pre-loved Goods
- Write a Blog
- Start a Podcast
- Publish Books
- Become a Content Creator
- Become an Influencer
- Build Websites
- Flip Domain Names
- Develop Apps
- Provide Remote Tech Support
- Freelance Your Skills
- Become a Virtual Assistant
- Become a Social Media Manager
- Offer Online Tutoring
- Offer Online Coaching
- Become an Affiliate Marketer
- Become a Fitness Trainer
1. Launch a Clothing Store
Launch a clothing store if you’re passionate about the world of fashion. A clothing store is a business that sells apparel. To launch a clothing store, start by selecting your clothing niche. Next, source high-quality clothing from manufacturers or wholesalers. Then, choose a reliable eCommerce platform or secure a physical clothing storefront. Develop a comprehensive branding strategy and launch your apparel shop.
There are 3 pros to launching a clothing store. The first are high potential profit margins on fashion items. The second is the flexibility to operate online, offline, or both. The third are opportunities to capitalize on trends and personal style.
There are 3 cons to launching a clothing store. The first is that it requires significant initial investment in inventory and setup. The second is high competition from established fashion brands and other online retailers. The third is that the success of your business is highly dependent on fluctuating fashion trends and consumer preferences.
2. Start a Dropshipping Business
Start a dropshipping business if you’re interested in selling without purchasing stock upfront. A dropshipping business is a retail fulfillment method where a store doesn’t keep the products it sells in stock. It purchases the item from a third party who ships directly to the customer.
To start a dropshipping business, first identify a profitable niche. Next, establish partnerships with suppliers who offer dropshipping. Then set up an eCommerce platform or website. Last, integrate an inventory management system that automatically updates product availability and stock levels based on your suppliers’ inventory.
There are 3 pros to starting a dropshipping business. The first is low overheads. The second is location flexibility. The third is that it’s easy to scale up without major investment in stock.
There are 3 cons to starting a dropshipping business. The first is lower profit margins due to high competition and reliance on third-party suppliers. The second is limited control over shipping times and inventory. The third is high dependency on supplier reliability and product
3. Sell Art
Sell art if you are an artist or passionate about the art world. Selling art is offering original or sourced artworks such as prints, paintings, and illustrations.
To sell art, you first need to create or source artworks. Next, establish an online presence through platforms like Etsy or create your own website. Then, set up payment processing systems that enable you to accept and manage payments securely online. Last, attract potential buyers.
There are 2 pros to selling art. The first is potential for high profit margins on unique pieces. The second is that the venture offers creative expression and personal fulfillment from creating art.
There are 2 cons to selling art. The first is a highly competitive market with many artists and styles. The second is that sales are seasonal and inconsistent.
4. Sell Photographs
Sell photographs if you have a talent for capturing high-quality images. Selling photographs is licensing or selling your images to individuals or businesses. To sell photographs, you first need to develop a portfolio of high-quality images. Next, choose a niche or general theme such as nature and wildlife, urban landscapes, portraits, travel, food, or sports photography. Then, set up an online store or sell your work on stock image platforms like Shutterstock, Adobe Stock, and iStock. Last, implement marketing strategies to attract buyers.
There are 3 pros to selling photographs. The first is that it allows creative freedom and expression through photography. The second is the potential for passive income through stock photo sites. The third is a flexible work schedule and location.
There are 3 cons to selling photographs. The first is that it’s a highly competitive venture. The second is that income is unpredictable and often depends on volume. The third is that it requires continual marketing efforts and portfolio updates to stay relevant.
5. Sell Music
Sell music if you are a passionate musician or producer. Selling music is distributing your recordings for streaming or purchase. To sell music, you first need to produce high-quality recordings. Next, register with music rights organizations for copyright protection. Then, distribute your music through platforms like Spotify or Bandcamp. Last, promote your work through social media and live performances.
There are 3 pros to selling music. The first is that it provides a platform for creative expression while keeping a professional online presence. The second is the potential for merchandise sales and revenue generation via streaming and live performances. The third is enhanced fan engagement thanks to the accessibility of digital platforms.
There are 3 cons to selling music. The first is a highly saturated market with many artists competing for visibility. The second is that the initial income is low as you build a listener base. The third is that it requires significant time investment in promotion and audience engagement.
6. Sell Handmade Goods
Sell handmade goods if you have a knack for creating unique items. Selling handmade goods is offering custom-made products like jewelry, ceramics, or textiles to consumers.
To do so, first create unique products. Next, establish a selling platform like Etsy or your own website. Third, set up payment processing. Last, develop a marketing plan to showcase your handmade products.
There are 3 pros to selling handmade goods. The first is that it provides an avenue for expression of craftsmanship. The second is the opportunity to cater to niche markets seeking unique items. The third is the potential for building a loyal customer base appreciative of handmade quality.
There are 3 cons to selling handmade goods. The first is that time-intensive production limits scalability. The second is that the market is crowded, so distinct branding and quality is necessary to stand out. The third is fluctuating demand based on trends.
7. Sell Online Courses
Sell online courses if you have knowledge in a specific subject. Selling online courses is providing educational content over the internet. To sell online courses, you first need to develop expertise in a specific subject (e.g. digital marketing, web development, personal finance). Next, create high-quality course content including videos and materials. Then, choose a delivery platform like Udemy, Coursera, Skillshare, or build your own website. Last, market your courses.
There are 3 pros to selling online courses. The first is that it offers scalable income with the potential to reach a global audience. The second is that it provides a passive income stream once courses are developed. The third is that it enhances personal brand and credibility in your field.
There are 3 cons to selling online courses. The first is that it requires significant upfront time and effort to create quality content. The second is that it’s a highly competitive market. The third is that success heavily depends on marketing skills and platform visibility.
8. Curate Subscription Boxes
Curate subscription boxes if you enjoy sourcing themed products. Curating subscription boxes is assembling collections of niche products for regular delivery.
To curate subscription boxes, first identify a niche market. Popular niche markets include gourmet snacks, artisan coffees, and geek culture collectibles. Next, source products for the box. Then, choose a reliable courier and determine the best shipping intervals to ensure timely delivery to your subscribers. Last, market your business to attract and retain subscribers.
There are 3 pros to curating subscription boxes. The first is that it provides a steady revenue stream through recurring subscriptions. The second is the opportunity to tap into niche markets with tailored offerings. The third is that it encourages creative curation and partnerships with other brands.
There are 2 cons to curating subscription boxes. The first is that customer retention is challenging. The second is that shipping and inventory management is often tedious.
9. Sell Niche Products
Sell niche products if you can identify and meet specific market needs. Selling niche products is offering specialized items for targeted customer interests.
To sell niche products, you first need to identify a specific target market. Examples of niche markets include pet owners looking for eco-friendly products, gamers interested in retro gaming accessories, or parents seeking organic baby clothing. Next, source or create products that meet the unique needs of that market. Then, set up an eCommerce store on platforms like Shopify or WooCommerce. Last, market your business.
There are 3 pros to selling niche products. The first is less competition in specialized market segments. The second is higher customer loyalty. The third is the potential for higher profit margins if demand is strong.
There are 2 cons to selling niche products. The first is that a smaller target market limits sales volume. The second is that marketing and customer acquisition is more challenging without broad appeal.
10. Resell Pre-loved Goods
Resell pre-loved goods if you find value in second-hand items. Reselling pre-loved goods is the idea of selling quality used items to new buyers.
To resell preloved goods, you first need to source quality second-hand items from thrift stores, garage sales, or online auctions. Next, establish a process for cleaning, repairing, and presenting the items attractively. Last, set up a shop on an online marketplace like eBay or Etsy.
There are 3 pros to reselling pre-loved goods. The first is that it contributes to sustainable consumption by recycling items. The second is the low initial investment compared to buying new stock. The third is the potential for finding rare or undervalued items that are able to be sold at a profit.
There are 3 cons to reselling pre-loved goods. The first is that it’s time-consuming to source and prepare items for sale. The second is that market demand is unpredictable. The third is that it requires effort to build a reputation as a reliable seller on platforms.
11. Write a Blog
Write a blog if you are passionate about a particular topic. A blogging business is an online platform where writers publish content about a certain niche and then monetize the platform.
To write a blog, first choose a niche that you are passionate about, such as food and cooking, travel, or DIY crafts. Next, set up your blog using WordPress or a user-friendly website builder. Then, create high-quality content regularly. Last, explore monetizing strategies such as placing ads, engaging in affiliate marketing, or offering sponsored content.
There are 3 pros to writing a blog. The first is that it provides a platform for sharing knowledge and expressing opinions. The second is the potential for monetization through ads, affiliate marketing, and sponsored posts. The third is location flexibility.
There are 2 cons to writing a blog. The first is that building a significant reader base takes time. The second is that the market is highly competitive, with many blogs covering similar topics.
12. Start a Podcast
Start a podcast if you enjoy discussing specific themes or stories. Starting a podcast is creating audio content for distribution on digital platforms.
To start a podcast, first identify a compelling theme or niche. Examples include true crime, mental health, entrepreneurship, and cultural commentary. Next, invest in quality recording equipment. Then, learn audio editing skills or hire an editor. Last, use podcast hosting services to distribute your episodes across platforms like Spotify and Apple Podcasts or build your own website.
There are 3 pros to starting a podcast. The first is that it offers a platform for in-depth storytelling. The second is the growing audience base for podcasts globally. The third is potential revenue from sponsorships, advertising, and listener donations.
There are 3 cons to starting a podcast. The first is that initial audience growth is slow. The second is that it’s a competitive market with many podcasts vying for the same audience niches. The third is that it’s reliant on consistent production of episodes to maintain listener interest.
13. Publish Books
Publish books if you have a manuscript or expertise to share. Publishing books is producing written works for readers.
To publish books, you first need to write a draft in a genre you are knowledgeable about. Examples of genres include fiction (e.g. romance, science fiction, fantasy, thriller), non-fiction (e.g. self-help, biography, history, business), and niche genres like poetry or academic texts. Next, choose between self-publishing or traditional publishing. Then, invest in professional editing and cover design. Last, utilize platforms like Amazon for eBooks and print-on-demand services for physical books.
There are 3 pros to publishing books. The first is that it provides a platform for sharing your stories or expertise widely. The second is the potential for passive income through book sales.
The third is flexibility to choose between digital and physical formats.
There are 3 cons to publishing books. The first is that writing and publishing a book requires a significant time commitment. The second is the highly competitive market, especially in popular genres. The third is that marketing and distribution is challenging for self-published authors.
14. Become a Content Creator
Become a content creator if you can produce engaging digital content. A content creator is someone who makes videos, articles, or other digital media for online platforms.
To become a content creator, first ideate engaging content for platforms like YouTube or Twitch. Examples of content include video game playthroughs, educational tutorials, beauty and fashion tips, and cooking shows. Next, invest in good video and audio equipment and create your content. Then, build an audience through regular posting and interaction. Last, monetize your channel through ad revenue, sponsorships, and selling branded merchandise.
There are 3 pros to becoming a content creator. The first is the potential to turn your hobby or passion into a profitable career. The second are diverse revenue streams including ads, sponsorships, and merchandise sales. The third is that it offers creative freedom and flexibility.
There are 3 cons to being a content creator. The first is that income is unpredictable. The second is that there is high competition. The third is that it requires consistent content production to maintain and grow viewership.
15. Become an Influencer
Become an influencer if you want to build a social media presence. An influencer is someone who uses their online personality to affect public opinions and purchasing decisions.
To become an influencer, first identify a niche that aligns with your interests. Example niches include fitness, fashion and eco-friendly living. Next, consistently create engaging content. Then, engage actively with your followers by responding to comments, hosting Q&A sessions, and running giveaways. Last, leverage your influence to secure brand partnerships and sponsorships.
There are 3 pros to becoming an influencer. The first are opportunities to work with brands and earn income. The second is that it provides an outlet to express creativity. The third is the ability to impact trends and public opinion within your niche.
There are 3 cons to becoming an influencer. The first is that building a substantial following requires significant time and effort. The second is that income and opportunities fluctuate based on trends and follower engagement. The third is the challenge of privacy and managing public scrutiny.
16. Build Websites
Build websites if you have an interest in web development. Website building as a business idea involves designing and setting up websites for clients.
To do this, it’s helpful to leverage both technical web development skills and user-friendly website builders. Learning the basics of HTML, CSS, and JavaScript is beneficial for understanding the fundamentals of web design and development. Using website building platforms like WordPress or other content management systems (CMS) allows you to more efficiently create sites without coding everything from scratch. After honing your development skills, create a portfolio to demonstrate your capabilities to potential clients.
There are 3 pros to building websites. The first is the high demand for website development in nearly all business sectors. The second is the potential for freelance work. The third are continuous learning opportunities as technology evolves.
There are 3 cons to building websites. The first is that building complex or dynamic projects is time-intensive. The second is that it requires ongoing education to keep up with new technologies and trends. The third is that it’s a competitive field and requires standout skills to attract high-paying clients.
17. Flip Domain Names
Flip domain names if you’re good at spotting valuable web addresses. Flipping domain names involves buying domain names at a low cost and selling them at a higher price for profit.
First, research and identify potentially valuable domain names. After identifying valuable domain names, purchase them through domain registrars. Finally, resell them on domain marketplace platforms or through domain reselling services.
There are 3 pros to flipping domain names. The first is potential for high return on investment with the right domain names. The second is low initial financial commitment compared to other businesses. The third is that it’s flexible.
There are 3 cons to flipping domain names. The first is that it involves significant risk and requires keen insight into market trends. The second is that success rates are unpredictable. The third is that it requires timing and patience for buying and selling to maximize profits.
18. Develop Apps
Develop apps if you are skilled in programming and design. Application development means creating software applications for mobile or web use. To develop apps, first gain proficiency in programming languages like Java for Android or Swift for iOS. Next, understand user interface (UI) and user experience (UX) design. Then, use development tools and platforms such as Android Studio, Xcode, Unity (for game development), or React Native (for cross-platform development). Last, either publish your apps on marketplaces like Google Play or the Apple App Store or work with clients to develop custom solutions.
There are 3 pros to developing apps. The first is high demand for mobile and web applications in all sectors. The second are opportunities for substantial profit through direct sales, in-app purchases, or subscriptions. The third is creative freedom.
There are 3 cons to developing apps. The first is that it requires deep technical skills and continuous learning. The second is that the development process is very time-consuming and complex. The third is the highly competitive market.
19. Provide Remote Tech Support
Provide remote tech support if you have IT expertise. Remote tech support involves offering assistance for technical issues for clients through digital communication channels.
To provide remote tech support, first obtain certifications or knowledge in IT and network systems. Next, set up a reliable communication system for assisting clients (phone, email, live chat, and remote desktop tools). Last, market your services to individuals or businesses needing technical assistance.
There are 3 pros to providing remote tech support. The first is steady demand for IT support as technology usage increases. The second is location flexibility. The third is the opportunity to cater to a broad range of clients.
There are 3 cons to providing remote tech support. The first is that it requires keeping up with continuous advancements in technology. The second is that it involves irregular hours, especially if you’re offering support across different time zones. The third is that customer service challenges are demanding and require patience.
20. Freelance Your Skills
Freelance your skills if you have marketable services. Freelancing involves charging money for skills like writing, graphic design, or programming on an independent basis.
To freelance your skills, first identify your marketable skills. Next, create a portfolio. Then, register on freelance platforms like Upwork, Fiverr, or Freelancer or build your own website. Last, develop a strategy for pitching your services to potential clients.
There are 3 pros to freelancing your skills. The first is the flexibility to work on a variety of projects and set your own schedule. The second is the potential for high earnings as you build a reputation. The third is direct control over job choices and client interactions.
There are 3 cons to freelancing your skills. The first is that income is inconsistent and unpredictable, especially when starting out. The second is that success is heavy on self-marketing and client relationship management skills. The third is that you’re competing against a global pool of freelancers.
21. Become a Virtual Assistant
Become a virtual assistant if you have strong organizational and communication skills. A virtual assistant is someone who provides administrative support to clients remotely. Tasks include managing emails, scheduling appointments, and handling documents.
To become a virtual assistant, first familiarize yourself with common office software and tools such as Microsoft Office, Google Workspace, email management platforms, and scheduling tools. Lastly, market your services to businesses.
There are 3 pros to becoming a virtual assistant. The first is high demand as more businesses operate remotely and seek cost-effective administrative support. The second is the flexibility to work from home and choose clients and tasks. The third is the variety of tasks available (e.g. data entry, customer management).
There are 3 cons to becoming a virtual assistant. The first is that it’s heavily dependent on multitasking skills. The second is that juggling multiple clients is stressful. The third is non-regular inconsistent income and workload.
22. Become a Social Media Manager
Become a social media manager if you excel at creating engaging content and analyzing data. A social media manager is someone who manages and grows a brand’s presence on social media platforms.
To become a social media manager, first become proficient in platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. Next, create engaging content and master analytics tools like Google Analytics, Hootsuite Insights, and Facebook Insights. Then, build a portfolio showcasing successful campaigns. Then, market yourself to businesses looking to enhance their online presence.
There are 3 pros to becoming a social media manager. The first is high demand. The second is creative work involving content creation and community building. The third are opportunities to work with diverse industries and brands.
There are 3 cons to becoming a social media manager. The first is the constant need to keep up with rapidly changing trends and platform updates. The second is the time-intensive nature of managing multiple accounts. The third is the performance pressure to deliver measurable results in terms of engagement and sales.
23. Offer Online Tutoring
Offer online tutoring if you are proficient in academic subjects and enjoy teaching. Online tutoring is providing personalized educational support to students via digital platforms.
To offer online tutoring, first ensure you’re proficient in subjects such as mathematics, science, languages, or computer science. Next, set up digital communication tools like video conferencing software, including Zoom, Skype, or Google Meet. Then, market your services to students or parents. Last, utilize platforms dedicated to tutoring such as Tutor.com, Chegg Tutors, or Wyzant to reach a broader audience.
There are 3 pros to offering online tutoring. The first is work flexibility. The second is high demand for personalized educational support. The third is the fulfillment of helping students achieve their academic goals.
There are 2 cons to online tutoring. The first is variable income depending on the academic season. The second is competition from established tutoring platforms and other tutors.
24. Offer Online Coaching
Offer online coaching if you have expertise in a specific area and enjoy helping others achieve goals. Online coaching is offering professional guidance and advice to clients through online sessions.
To offer online coaching, first choose your coaching niche like life coaching, business coaching, or wellness. Next, obtain relevant certifications if applicable. Then, set up a professional website or use coaching platforms like Coach.me, Noomii, or BetterUp. Last, market your business to attract clients.
There are 3 pros to offering online coaching. The first is that it allows for deep, impactful work with clients on personal or professional goals. The second is flexible scheduling and location independence. The third is potential for high earnings as expertise and client base grow.
There are 3 cons to offering online coaching. The first is that building credibility and a client base takes time. The second is that success is highly reliant on strong interpersonal skills. The third is that income is unpredictable, especially in the early stages.
25. Become an Affiliate Marketer
Become an affiliate marketer if you can create compelling content and drive online traffic. An affiliate marketer is someone who earns a commission by promoting other people’s or company’s products.
To become an affiliate marketer, first choose a niche that aligns with your interests or expertise. Next, create content such as blogs, videos, or social media posts to promote products. Then, sign up for affiliate programs offered by companies like Amazon or ClickBank. Last, utilize SEO and online marketing strategies to drive traffic to your affiliate links.
There are 3 pros to becoming an affiliate marketer. The first are low startup costs. The second is the potential for passive income. The third is flexibility to work from anywhere and choose products you believe in.
There are 3 cons to becoming an affiliate marketer. The first is that income is inconsistent and dependent on traffic and conversion rates. The second is that it’s a highly competitive field and demands strong content creation and search engine optimization skills. The third is the constant need to keep up with trends.
26. Become a Fitness Trainer
Become a fitness trainer if you are passionate about health and helping others stay fit. A fitness trainer is someone who designs and guides personalized fitness programs for clients.
To become a fitness trainer, first obtain certification from a recognized fitness training authority such as the National Academy of Sports Medicine (NASM), American Council on Exercise (ACE), or International Sports Sciences Association (ISSA). Then, build a client base through local gyms or online platforms like Trainerize or My PT Hub. Last, create personalized workout and diet plans for clients.
There are 3 pros to becoming a fitness trainer. The first is the fulfillment in helping others achieve their goals. The second is flexible work options, including in-person sessions, group classes, or online coaching. The third is the potential for good earnings, especially with private clients.
There are 3 cons to becoming a fitness trainer. The first is that it requires significant initial investment in education and certification. The second is that income fluctuates with client numbers. The third is that it’s a physically demanding job.
What Is an Online Business?
An online business is a commercial venture that operates primarily on the internet. This means it’s capable of being run from virtually anywhere with an internet connection, unlike traditional brick-and-mortar businesses that need a physical location.
Online businesses typically operate from their own website or through established online platforms. They use these spaces to conduct transactions, market, and interact with customers. Online businesses range widely in type, including selling goods through eCommerce stores, providing digital services like web design or content creation, and selling online courses or webinars. The flexibility, lower start-up costs, and access to a global market are key attractions of starting and operating an online business.
What Do I Need to Start an Online Business?
You need 5 things to start an online business. The first is an idea and plan. This is where you develop a business idea that fills a need and then turn it into a detailed business plan. The second is sufficient capital to launch your business. The third is an online presence in the form of a professional website and social media profiles. The fourth is a marketing strategy. The fifth is a means to accept payment.
Can I Create a Website for My Online Business Myself?
Yes, you can create a website for your online business yourself. There are two routes to choose from depending on your level of technical expertise: use a website builder, or use a web host.
A website builder is a beginner-friendly tool to design and launch your business website without needing technical skills. They offer customizable templates and drag-and-drop features. Examples are Hostinger Website Builder, Wix, and Squarespace.
A web host provides server space to host your website files and make your website available online. Pairing a web host with a platform like WordPress requires more technical skills but allows you to benefit from more hosting power and design flexibility. Learn more with our full guide on making a business website from scratch.
How Do I Choose a Web Host for My Business Website?
You must choose a web host for your business website that offers 3 things.
The first is that the web host offers the appropriate types of hosting for businesses, which is shared or Virtual Private Server (VPS) hosting. Start with shared hosting if you’re a small business or a startup. Shared hosting is the most cost-effective option where your site shares resources with other websites on the same server. Consider upgrading to VPS hosting as your traffic grows. VPS provides a dedicated slice of server resources for enhanced performance and reliability. This is crucial for expanding businesses.
The second is SSD (Solid State Drives) storage. SSDs are faster than traditional hard disk drives and improve your website’s loading speeds and overall performance. The third is dedicated support. Reliable support is essential, especially if you encounter technical issues or need guidance in managing your hosting services.
Learn more about the best business web hosting with our guides and brand reviews.
What Are the Ways to Promote My Online Business?
There are 4 ways to promote your online business. Firstly, SEO (Search Engine Optimization) enhances your website’s visibility in search engine results through keyword optimization and site performance improvements. Secondly, paid ads target specific audiences quickly using platforms like Google Ads or Facebook Ads. Thirdly, social media marketing boosts your brand presence and helps you connect to followers. Lastly, email marketing keeps your audience informed and interested with newsletters and personalized promotions. Read our full guide for more tips on promoting your online business.
How Do I Accept Payments for Online Businesses?
You can use a payment service provider to accept payments for your online business. These providers handle various payment methods and ensure that transactions are secure and compliant with financial regulations. Popular providers include Stripe, PayPal, Shopify Payments, and Helcim. Learn more about setting up online business payments with our full guide.
What Are the Profitable Online Businesses to Start?
There are 4 profitable online businesses to start. Firstly, an eCommerce business allows you to capitalize on an international market. Secondly, dropshipping allows you to start without investing in stock. Thirdly, leveraging web development skills to build and sell websites can be especially profitable in high-demand industries. Lastly, affiliate marketing lets you earn commissions without high overheads.
How Do I Start an eCommerce Business?
You start an eCommerce business by following our 14 step guide on how to start an eCommerce business.