Ranked: The 3 Best Website Builders in 2020 (Based on Speed, Ease of Use, Support & Extra Features)
All prices shown are based on a 12-month subscription rate.
The world of website builders has gotten a little more complex nowadays. In the past, website builders were simply rudimentary tools that helped non-technically inclined users. They were mostly only able to help frame very basic static websites.
Today, things have changed significantly. Thanks to the explosion of digital devices, the web has become retail 2.0. More and more businesses are increasingly moving online to grow their bottomline.
Accordingly, website builders have increased their capabilities and now offer very comprehensive product packages. Some have even gone the extra mile to offer end-to-end support for online businesses.
From providing a host of marketing tools to helping with online transaction processing and inventory management, the modern website builder is extremely powerful. This does mean, however, that users need to choose their platform with greater scrutiny.
There are always differences between various providers. Some offer low prices but come with higher transaction fees. Some are more user friendly than others. Others may have value-added features some websites really need.
The list goes on. While some top website builders have matured in the market, newer and more competitive choices are springing up as well. Our top three website builders for 2020 offer a mix of choices and even include a formidable new brand just started last year.
Before we introduce them to you in greater detail, let’s consider what elements contribute towards an excellent website builder.
How We Choose the Best Website Builder?
The complexities involved in the ranking top website builders are complicated since so much depends on the needs of individual users. As such we have broken some of the key areas to focus on for ease of reading.
However – I urge you to pay close attention in particular to ‘Notable Extras’ as that is the area in which major distinctions are made – and where you might find what you in particular need.
Speed is the lifeblood of any website, from personal blogs to massive online stores. It affects so many things that it simply must be one of the key requirements of any deal. Website builders not only help you create your websites, but also act as your hosting platform – thereby affecting your website speed.
- Ease of Use
A tool is only as useful as its ability to be wielded. The most powerful website builder in the world is useless if it isn’t user-friendly enough. This means the learning curve has to be gentle. Ideally, it should offer mainstream features in so simple a way comprehensive instructions shouldn’t be necessary.
- Mobile Support
The world has gone mobile and even search engines like Google are placing enhanced focus on mobile-friendliness. Website builders should at the very least be able to offer you the opportunity to make your website mobile friendly.
- eCommerce Features
One of the most important elements of an online store is the ability to process transactions. After all, without them there is no real eCommerce, right? Yet not all transaction processing is equal, and they come at various costs to the site owner.
- Notable Extras
Not all eCommerce site needs are equal. Because of that, the best website building tool in the world may not be the best fit for you. Each brand has their own characteristics and finding the ones that stand out for you is important.
With that, let’s take a look at the top 3 website builders of 2020:
- True drag-and-drop
- Huge template gallery
- Powerful mobile editor
- Lots of useful extras
- Extensive 3rd-party app availability
"Wix is simple to use and very powerful thanks to a strong app market that can greatly boost your site features."
- Wix sites are speedy
Among all the website builders I have reviewed, Wix has by far the best speed performance. If this has not been your primary consideration, it needs to be. Slow site speeds affect search ranking and visitor experience.
For those who run an eCommerce site or online store, slow performance means an impacted conversion rate. Not only are Wix sites nimble, but the building tool itself is fast and very responsive.
- Powerful mobile editor
As a website builder, Wix has a fantastic drag-and-drop interface but where it really impresses is what it calls its mobile editor. This is an editor that specially lets you modify the mobile version of your site.
Unlike other builders which may simply turn your template adaptive, Wix mobile is far more powerful. You can even work on a completely different mobile layout compared to your full site design. This is one of the more outstanding features here.
- The App Market is very useful
The basic Wix builder will allow you to construct the framework of a website and fill it in. That’s the basic premise, after all. However, for those who want more – that’s when the Wix app market steps in.
The market contains a whole lot of add-on applications which can be used to add features to your site. It can be something as simple as a different type of photo gallery or as complex as allowing integration with third-party web tools.
- Great marketing capabilities
Building your site is only half the problem – how are you going to attract people to it is the other half. With SEO Management built into the fabric of Wix, that solves a big part of the problem.
SEO is often one of the most difficult aspects of hosting a site that new owners face – and even many veterans. With Wix? Well, just click on their Wix SEO and you’ll be guided through the steps to make it work.
The Downside: Your Site is Stuck with Wix
Given how powerful Wix is, it isn’t surprising that it guards its customers’ jealousy. If you’ve created your site with Wix, you can’t move your business elsewhere easily. Wix doesn’t allow you to export your sites, so in essence you either start anew or stay with Wix.
Read our in-depth Wix review for more information!
- Excellent onboarding
- Great marketing tools
- Community support
- 3rd-party apps access
- Multi-platform selling
"Shopify is one of the best eCommerce site builders in the market today, offering users a scalable way to sell."
Simple website builders build simple sites. Shopify on the other hand is a whole other kind of bear. It specializes in helping users build eCommerce websites and has an entire ecosystem to support that.
Today it has more than 600,000 merchants using it. Each of them can make use of a broad range of tools that are specially designed with online stores in mind. Its rapid-built technology combined with those tools offer customers a one-stop solution to successful sales online.
- Great onboarding experience
Rather than just let you dive into the site building game blindly, Shopify guides you along right from the beginning. It offers a streamlined intelligent site building process that works by simply asking you a few questions. Of course, if you’re rather jump right in, there the system is simple enough to use directly.
- Wide variety of third-party apps
Shopify gives you access to a massive number of third-party apps that can work with your online store. Although not done by Shopify themselves, they are approved for use on the platform.
This means that you can very quickly and easily extend the functionality of your online store. Their apps are comprehensive and cover everything from standard newsletter creators all the way to managing product exchanges and/or returns.
- Cross-platform capability
Selling online through a store you own is one thing, but is it enough? Thanks to Shopify you can sell through multiple channels. From Point-of-Sales in retail all the way to Facebook, reach out to customers like you never have before!
- Combine online with offline
For those who already sell through brick and mortar stores, Shopify has an option for you to simply extend that business to the digital sphere. Their complete integration capability helps you merge your inventory and control all your sales channels at one.
The Downside: Too Much Detail
With such power comes a potentially serious drawback. Shopify’s attention to detail can get too overwhelming at times. If you are new at eCommerce (or even building websites!), this can get a bit intimidating. Still, a bit of common sense goes a long way.
Head over to our full Shopify review to learn more!
- Low-cost sitebuilder
- Grid building system
- AI Writer & Heatmap
- Offers free images
"Zyro is new and redefines simplicity - Quickly build and deploy anything from basic sites to entire eCommerce stores."
Zyro is the new kid on the block but there is a very solid reason why it’s managed to edge onto this list. In an industry that’s offering ever increasing features, Zyro takes things back to basics. This isn’t only in simplicity, but prices are dragged backwards as well.
In fact, you can get started on Zyro for free. From there, decide as you go. After all, if there’s a direction you want to head in that’s not supported on your plan – simply upgrade. To be honest, this is a good launchpad to those on a budget or just new to website builders.
- Simplicity redefined
As I mentioned, Zyro is just so simple that anyone can use it. If you’re used any sort of visual tool before, you will adapt to Zyro so quickly you won’t believe it. They limit the tools available so that you won’t get confused and try to do too much at once.
For the old hands out there, if you’re frowning on the complexity of big name brands, Zyro is a throwback to the past. The difference is that this simplicity works now and isn’t as limited as what you faced in the past.
- Awesome supporting tools
Instead of going for an add-on ecosystem that runs away with a bunch of random developers, Zyro stays focused on helping you build a core site. They’ve added some nifty features that can help you build more effective basic sites.
For example, they have an AI Writer that can build text for you as needed. While it may not replace an expert content writer, it gives users an option and ideas which can be developed even further.
- Starter templates
Often times the hardest part of building a site is deciding on a design. That’s where templates come in. When Zyro first launched they had a handful of templates but the number has steadily grown. To customize them it’s as easy as dragging and dropping new elements, or simply deleting stuff you don’t want.
- Get started for cheap
Zyro has what is likely to be one of the lowest cost of entry into the website building scene. This remains true even if you are considering their eCommerce plans. This makes them a fantastic choice if you’re new to website builders.
The Downside: Teething Bugs
As with anything that’s newly introduced, there are bound to be some small issues here and there. The important thing to realize though is that so far, Zyro has been resolving issues faster than the blink of an eye. I’ve literally seen them improving as each week passes by.
Find out more at our complete Zyro review!
Best of the Rest
If you still haven’t found what you’re looking for, take a look at these additional website builders.
Excellent for building professional websites & online stores.
Top-solution solution for building serious eCommerce business.
The low-entry all-rounder for building simple website & online store.
Clean & versatile sitebuilder with decent eCommerce capabilities.
Sitebuilder of average pricing with decent capabilities.
Which Website Builder Should I Go For?
The three website builders I have listed here are not really ranked against each other. If you’ve gone through the list, by now you should be realizing that each of them has a strength in specific areas.
For example, if you’re looking at a premium website builder that’s capable of anything, then Wix is a good choice. Shopify on the other hand would be a solid pick for those who are certain an online store is the way to go.
If you’re new to website builder and uncertain of what you need, then take a dip in the Zyro pool. Their ultra-low cost of entry is something that is easy to swallow and makes them an incredibly good deal for what’s on offer.
Any of these three website builders is capable in itself. So as a last word of advice, consider your needs before hopping on too quickly. Moving from one to another later on will be a bit of a challenge, no matter which you choose.