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Long-Tail Keywords: What They Are And How To Use Them

Daren Low
April 23, 2024


Ever heard of the elusive long-tail keyword? And no, it’s not some kind of reptile with an unusually lengthy tail. In fact, it’s a pretty important concept when it comes to search engine optimization (SEO). Allow us to explain.


Picture this: you run a small bakery in a bustling city and you want to attract more customers to your website. You then try to optimize your site for the keyword “bakery,” but you quickly realize that your site is buried beneath the thousands of other bakeries out there. So, what can you do? Well, this is where long-tail keywords come in.


In this article, we’ll dive into what long-tail keywords are, how to research and use them, and other helpful tips. So, let’s get started and give your website the traffic it deserves!



Understanding How Long-Tail Keywords Work


long-tail keyword concept

Then again, imagining an animal with a long tail is a good way to make sense of the concept. (Source: Outreach Bee)


Alright, let’s begin by breaking down what we mean by long-tail keywords. Basically, these are longer, more specific phrases that people use when they’re searching for something online. For example, instead of just searching for “bakery,” someone might search for “vegan gluten-free bakery in [city name]” or “customized birthday cakes in [city name].”


The main difference between long-tail and short-tail keywords is their level of specificity. Short-tail keywords are typically only one or two words and are more general, while long-tail keywords are usually longer and more specific.


So, why should you care about using long-tail keywords in your SEO strategy? Well, for starters, long-tail keywords usually have less competition, which means you have a better chance of ranking higher on search engines. Plus, people who search for long-tail keywords are usually further along in the buying process and more likely to convert into customers.


The bottom line? Long-tail keywords can be a game-changer for your marketing strategy, helping you attract more targeted traffic to your website and ultimately drive more sales.



How To Research Long-Tail Keywords


long-tail keyword research

Do your homework before integrating any long-tail keywords in your SEO strategy. (Source: Search Engine Journal)


Now that you understand what long-tail keywords are and why they’re important, it’s time to learn how to properly research them. Here’s how:


  1. Brainstorm potential long-tail keywords
    Let’s say you own a pet store and want to optimize your website for long-tail keywords. You can start by thinking about what phrases people might use to search for your product or service, such as “organic dog food,” “cat toys for indoor cats,” “hamster cages with exercise wheels,” or “pet grooming services near me.” By considering the specific features and benefits of your products and services, you can come up with a list of potential long-tail keywords that are relevant to your business.
  2. Use keyword research tools
    If you need some assistance, you’ll be happy to know that there are several keyword research tools available that can help you identify long-tail keywords related to your industry. Google’s Keyword Planner is a popular choice, but there are many others to choose from, such as Ahrefs, SEMrush, and Moz.
  3. Analyze your competition
    It’s also important to take a look at what long-tail keywords your competitors are using and see if you can identify any gaps in their strategy that you can capitalize on.
  4. Consider user intent
    When researching long-tail keywords, you’ll want to really think about what the user is actually searching for. Are they looking to buy something? Are they trying to find information? Understanding user intent can help you choose more effective long-tail keywords.
  5. Narrow down your list
    Once you’ve identified a list of potential long-tail keywords, narrow it down to the ones that have the highest search volume, the lowest competition, and the greatest potential to drive traffic and sales.


By following these steps, you can identify the most effective long-tail keywords for your business!



How To Incorporate Long-Tail Keywords In Your Content


incorporating long-tail keyword

Follow our best practices and avoid common pitfalls for a successful marketing campaign. (Source: Weglot)


After identifying your long-tail keywords, you can now start using them in your SEO strategy. Here are some tips on how to effectively integrate them in your content:


  1. Include long-tail keywords in your headlines
    Your headlines are one of the most important parts of your content, so make sure to add your long-tail keywords in them. This will help search engines understand what your content is about and improve your chances of ranking higher for those keywords.
  2. Optimize your meta descriptions
    For those who don’t know, meta descriptions refer to the short descriptions that appear below your headlines in search engine results. That being said, you’ll also want to make sure to include your long-tail keywords in your meta descriptions to help entice users to click on your content.
  3. Use long-tail keywords throughout your content
    Aside from your headlines and meta descriptions, it also pays to disperse your long-tail keywords throughout your content. Just be careful not to overuse them or “keyword stuff,” as this can actually harm your SEO.
  4. Create content around your long-tail keywords
    In line with our previous tip, one of the best ways to rank for long-tail keywords is to create content that specifically targets them. So if you’re a pet store trying to rank for “organic dog food,” create a blog post or product page that specifically focuses on that topic.
  5. Use long-tail keywords in local SEO
    If you have a physical storefront or serve a specific local area, make sure to include your location in your long-tail keywords. For instance, instead of just “pet store,” use “pet store in [city name]” or “pet store near me.”



Bonus: Optimize Your SEO With A Reliable Web Host


You might be thinking: why does your web host matter when it comes to SEO? Well, we all know that a slow-loading website, frequent downtime, and poor security can all hurt your search engine rankings and user experience, which won’t be good for any business.


So, by choosing a web hosting provider that offers fast loading times, reliable uptime, and strong security features, you’ll be able to ensure that your site is always in tip top shape. Oh, and you’ll also want to consider the location of your web hosting provider too, especially if you’re targeting a specific geographic location.



Get Ahead Of Your Competition


Long-tail keywords might sound fancy, but they’re really just specific, targeted phrases that people use to search for information online. By understanding how to research and use them effectively, you can create content that speaks directly to your audience and helps your website get noticed.


And when it comes to choosing a great web host, it’s important to think about the features and performance that can impact your website’s speed, uptime, security, and location. By selecting a reliable provider that meets your requirements, you can ensure that your website runs smoothly and that your SEO ranking stays high.