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Link Building For SEO: The Beginner’s Guide

Daren Low
June 17, 2024


Do you ever feel like your website is a little bit like a wallflower at a high school dance? It’s there, but nobody’s really paying attention to it. Well, that’s where link building comes in.


Link building is the process of getting other websites to link to yours. It’s an essential part of making your website more visible to search engines, which means more traffic for you.


In this article, we’ll explain everything you need to know about link building. From what it is and why it matters, to how you can get started with your own link building strategy.


So, if you’re ready to take your website from wallflower to prom king or queen, let’s get started!



What Does Link Building Do?


link building for website mapping

Link building can help put your website on the map a lot faster.


Link building is the process of acquiring hyperlinks from other websites to your own. They can be internal (within your own website) or external (from other websites).


Think of these links as “votes” of confidence for your website. When other websites link to your content, it’s a signal to search engines that your content is valuable and relevant. And the more high-quality links you have, the more likely you are to rank higher on search engine results pages (SERPs).


There are two types of links: dofollow and nofollow.


  • Dofollow links, links that allow search engines to follow them and pass authority from the linking website to the linked website.
  • Nofollow links, on the other hand, tell search engines not to follow the link and not to pass any authority.


But, as you may have already guessed, not all links are created equal. Some links are better than others, so you’ll want to focus on acquiring high-quality links rather than just any link you can get. For example, a link from a high-authority website in your industry is much more valuable than a link from a low-quality website with no relevance to your content.



Why Does Link Building Matter?


link building for seo

Stand out in a sea of websites by utilizing link building.


Link building is a crucial component of search engine optimization, and here are just some of the reasons why:


  • Improved search engine ranking
    As mentioned earlier, collecting high-quality links is one of the best ways you can show search engines that your website is valuable and reputable. This can help you rank higher on search engine results pages (SERPs) for relevant keywords and phrases, which can lead to more engagement and visibility for your brand.
  • Increased website traffic
    As your website ranks higher on search engines, more people are likely to click on your website and visit your content. This means that link building can help you increase your website traffic, which is important if you’re looking to grow your audience and conversions.
  • Boosted domain authority
    By getting high-quality links from other reputable websites, you can improve your own domain authority. This can help you establish your website as a trustworthy source of information in your industry.
  • Building relationships
    Link building is also an opportunity to build relationships with other website owners and influencers in your industry. By reaching out and offering valuable content or resources in exchange for links, you can create relationships that may lead to future collaborations or partnerships.
  • Competitive edge
    Finally, link building can give you a competitive edge in your industry. If you’re able to acquire high-quality links that your competitors don’t have, you can improve your search engine ranking and position yourself as a leader in your industry.



How Do I Get Started With Link Building?


link building tips

You’ll want to research thoroughly before piecing any links together.


Ready to kick off your link building strategy? Here are some tips to help you get the ball rolling:


  1. Create awesome content
    First things first, your content needs to be top-notch. If your content is valuable and unique, there’s a higher chance other websites will link to it. So, take the time to create content that offers insights, solves a problem, or provides valuable resources.
  2. Find relevant websites
    Once you’ve got great content, it’s time to find websites that might want to link to it. Look for sites that are relevant to your industry, have topics similar to your content, or have a similar target audience.
  3. Reach out
    Don’t be shy about reaching out to these websites. Offer your content as a resource or see if they’re interested in collaborating on content. Just remember to offer something of value in exchange for a link!
  4. Use social media
    Social media can be a powerful tool for getting your content in front of people who might want to link to it. Share your content on social media platforms and engage with influencers in your industry to increase your reach and visibility.
  5. Guest blogging
    Guest blogging is another way to get your content in front of new audiences and build links. Look for relevant blogs in your industry and offer to write a guest post in exchange for a link back to your website.
  6. Monitor your progress
    Finally, it’s important to keep track of your link building efforts and see what’s working and what’s not. Tools like Ahrefs or Moz can help you track your backlinks and analyze your link building strategy.



Common Mistakes To Avoid When Building Links


Link building can definitely help you get more traffic to your website and improve your search engine ranking. But, there are a few things you’ll want to steer clear of if you want to make the most out of your efforts:


  1. Focusing on quantity over quality
    Acquiring a large number of low-quality links won’t do much to improve your search engine ranking. Instead, focus on acquiring high-quality links from reputable websites that are relevant to your business.
  2. Ignoring nofollow links
    While dofollow links are more valuable for SEO, nofollow links still have value. They can help drive traffic to your website and establish relationships with other website owners and influencers in your industry.
  3. Using black hat tactics
    Buying links or using link farms might seem like a shortcut to success, but these tactics can actually harm your website’s search engine ranking. Stick to ethical and sustainable link building practices.
  4. Over-optimizing anchor text
    Anchor text is the clickable text in a hyperlink that helps search engines understand the context of the linked page. However, over-optimizing anchor text with keywords can result in penalties. Instead, use natural anchor text that accurately reflects the content of the linked page.
  5. Failing to diversify
    Don’t rely on a single source for all your links. Diversify your link building strategy by acquiring links from a variety of sources. This will help you avoid putting all your eggs in one basket and protect your website from any changes to a single source (which can put your website at risk if that source becomes unreliable or penalized by search engines).



Build Your Way To Success


And there you have it! With these tips and tricks, you’re well on your way to becoming a link building machine.


Just remember, link building is a continuous process that requires patience, persistence, and a little bit of creativity. By investing in a well-executed link building strategy, you can attract high-quality links from reputable websites and establish your website as a go-to source in your industry.


Oh and one more thing – if you really want to optimize your site, finding the best web host is key to ensuring your website is speedy and reliable. After all, slow-loading or frequently downed websites won’t attract links or please your audience (most especially search engines).


So, get started today and keep at it. Your website and your audience will thank you for it! With time, effort, and a bit of luck, you can make link building work for you and take your website to new heights. Good luck!