Are you scratching your head, wondering why the SEO on your website isn’t quite reaching the heights you were hoping for? Before you start working through an endless checklist of changes to make, consider how integral your web host is in this equation.
From the frequency of site updates, storage space offered, loading speeds, and domain age, there are myriad ways that the hosting plan you choose can either help or hinder your site’s visibility online.
In this post, we’ll discuss some key components to watch out for when choosing a web host, and how it impacts SEO.
Why Should You Care About Your Site’s SEO?
Picture this: you have a website that’s live on the web and you want it to receive more traffic, and to rank higher on Google’s search page.
You’ve designed it to perfection, created compelling content around certain keywords or phrases — heck, you’ve even got your on page H1s and H2s right! But why aren’t you attracting the right people? What could be missing?
The answer could lie in Search Engine Optimization (SEO). It’s essential for getting search engines like Google to recognize your website among the billions of other sites on the web. SEO is your ticket to getting noticed and improving visibility.
Does Web Hosting Speed Affect Your Site’s SEO?
You’ve followed everything you’ve read about compressing images and videos to make your site load faster. You’ve done your best to keep the HTML code clean and minimal. But why is it still taking too long for pages to load?
This is when you’ll want to turn your attention toward the web host you’re using. Speed is one of the most important factors in driving success on search engine rankings — and if your host isn’t performing optimally, you could be pushing your SEO efforts in the wrong direction.
1. Why is site speed so important for SEO?
Site speed is the amount of time it takes for a page to load after a user enters a query. It’s an essential factor when considering SEO, as page load times are an important ranking factor for search engines. It’s one reason we always check our web hosts with the Bitcatcha Speed Test tool just to see how fast they are.
Search engines like Google take page load speed into account when ranking pages. Pages that load slower than average can be penalized in search rankings, while faster pages can be rewarded with higher rankings.
Site speed also affects user experience. If your website takes too long to load, users will likely abandon it and turn to a competitor instead. This increases your website’s bounce rate, which is the percentage of single-session visitors who leave without interacting with the site. High bounce rates affect your rankings since search engines take user experience into account when ranking websites.
Think of the bounce rate like a customer entering a bakery and immediately leaving without buying anything. If this keeps happening, other customers might think twice about buying from the bakery too.
The same goes for websites — if people are leaving without interacting with your content, search engines will assume that something isn’t right and start dropping you down in the rankings.
2. So… How does a web host impact your website speed?
Web hosting speed can have a significant impact on your site’s SEO performance, because of its impact on how fast your site is. A slow hosting server will cause your pages to load slowly, which can then lead to lost visitors and lower search engine rankings.
The way web hosting affects your website speed is that it affects how quickly and reliably your website can deliver content to visitors. If your hosting server is slow, your pages will take longer to load and visitors will be more likely to leave before they finish loading.
In order to ensure the best performance, choosing a reliable, fast web host is essential to your site’s SEO. The best web hosts provide multiple server locations, use the latest hardware and software technologies, and offer daily backups and other security measures. Web hosting providers like Hostinger and DreamHost offer different speeds and features, so doing your research on different web hosts is crucial before you make the plunge.
3. How do you know if your website host is fast enough?
One way to check the speed of your website host is by using a tool such as Google’s PageSpeed Insights. This tool measures your website’s loading speed and provides recommendations on how to improve it.
Additionally, you can look at the uptime of the host and the response time of their support team. If the host has a high uptime and fast response times, then it’s likely to be fast enough for your website.
How else can your choice of web host affect your site’s SEO?
Page speed isn’t the only factor to consider when it comes to web hosting and your site’s SEO. Here are a few things you must consider other than site speed when choosing a web host:
1. How reliably it can keep your website online
Uptime is also an essential factor for a healthy and robust website, especially for sites that are constantly updated with new content.
Uptime refers to how reliable your host is in keeping your website up and running. If your website has too much downtimes, it can mean a lost sale or a customer going to your competitor instead, which can eventually push you down the rankings. To avoid this, make sure your web host offers high uptime — usually around 99% or more.
When your website is down a lot, it also makes it harder for search engine crawlers to crawl your website. This in turn affects how quickly and accurately the search engine can index your page, which could mean a significant drop in ranking positions.
2. How secure the host is
Security is also a critical factor when choosing a web host. Websites with inadequate security measures are vulnerable to attacks from hackers and malicious software, and search engines may penalize you for it.
How secure your site is also tied in with your site’s uptime. If your website is constantly down due to security breaches, you’re likely going to see a decrease in rankings. To make sure this doesn’t happen, look for a web host that offers reliable security measures such as SSL certificates, firewalls, and malware scanning, among others.
3. How good its customer support is
Customer service is another factor to consider when choosing a web hosting provider. A good host should be able to provide you with fast and efficient customer support in case of downtimes or other technical issues.
Access to quick and effective customer support can help you resolve any problems quickly, which could mean the difference between your website staying up or going down for hours or even days. A good customer service team should know how to handle a variety of web hosting issues and be able to provide you with helpful advice when you need it.
Other Tips to Improve Your Site’s SEO Performance
No matter which web hosting option you choose, there are some steps you can take to ensure that your site is optimized for SEO. Here are a few tips to get the most out of your website’s SEO performance:
- Utilize keyword research
Researching and utilizing relevant keywords in your content can help search engines understand what your website is about and rank it accordingly.
- Make sure your website is responsive
Making sure that your website is optimized for mobile devices can also have a positive impact on your SEO performance. Responsive web design makes websites more user-friendly, which in turn enhances the overall user experience.
- Optimize page loading time
As mentioned before, page loading time is a key factor in SEO performance. Make sure your website loads quickly and efficiently by optimizing images, reducing redirects, and relying on caching solutions to improve the speed of your website.
- Create quality content
Quality content is essential for SEO performance. Create content that is relevant, informative, and engaging.
- Improve internal linking
Internal linking helps to improve user experience and also helps boost SEO. Make sure to link to relevant pages and include keywords in the anchor text.
- Structure your data
Structuring your data in a logical manner helps search engine crawlers to index your pages properly.
- Implement a link-building strategy
Link-building is important for SEO performance. Look for opportunities to build quality backlinks. Work with some notable blog owners in your industry to get your content published.
- Use Google Search Console
Using Google Search Console will help you to monitor your website’s performance and identify any problems.
- Use social media
Social media is a great way to reach a larger audience and can be used to increase website traffic.
- Monitor your competitors
Keeping an eye on your competitors can help give you insights into their SEO tactics and help you to create a better strategy.
Follow these tips to optimize your website for SEO, no matter what web host you choose. With the right approach, you can ensure your site will get the visibility it deserves.
Web Host: More Important Than You Think For SEO
SEO lords over the internet, and site speed is the steed on which it rides to bring your kingdom (i.e., your website) to the promised land (i.e., page 1 on SERPs). And choosing the right web host can have a major impact on your website’s SEO performance.
To ensure your website succeeds, carefully consider all the factors mentioned in this post and choose the web hosting service that fits your needs. With the right partner, you’ll be one step closer to achieving SEO success!