“It was a way for me to earn pocket money and keep growing my passion for fashion.”
In just a couple of years, she is now the owner of a registered company, and has completed a big career move into fashion.
It proves that starting a small passion project on Facebook can be the simple key to your dream job.
"I average $1,000 dollars a month, working 4 hours a day"
Kalen works part-time hours on the shop, making a healthy $1,000 per month.
That’s a median salary in the USA (pro rata), and there’s loads of scope to increase this income.
“In the festival months, the sales are much higher”.
You don’t need to run a high-street name or famous brand to make a living from your online store. All you need are some great products, a target audience, and an internet connection!
But, it can’t just be about money. There must be some other amazing perks of running a fashion store?
…And Fuelled By Customers’ Recognition & Support
"My favourite thing is receiving encouraging emails from our customers"
Kalen’s favourite thing about running the shop is receiving positive feedback from customers. Owning the fashion store is an amazing way to interact with your customers, and like-minded fashion lovers.
“Some of them share with me the beautiful pictures they have taken with our products!”
As a shop owner, seeing people wear your products is a really special feeling.
It’s the kind of warm, fuzzy feeling you don’t get at your boring desk-job. And it makes all the hard work worth it.
"My first customer was my best friend"
The hardest part of any business is finding those first few customers. But you don’t need a big marketing budget or professional contacts. All you need is a best friend!
Kalen’s first sales came from her friends, and it all snowballed from there. Word of mouth is a powerful thing. And if you’ve got a Facebook profile full of fashion-loving friends, then you’ve got a head start!
“I told my best friend about my new business, and she was very supportive of my idea.”
Your friends and family will always be happy to help you out. It’s these first few sales that will get things moving. In those early days, it’s all about word-of-mouth, and building customers and fans one by one.
Built On WordPress & WooCommerce
"The store was very easy to set up"
If you’ve got this far, you’re really keen on this idea, aren’t you? You really want to start an online store! But you’re just not sure how to set it up.
It’s this tricky technical aspect that puts most people off. So, we asked Kalen about the whole process.
She runs her own website, built on WordPress – the most popular website-building platform on the internet.
You simply pick your favourite theme (or design) and decorate it how you want.
The wonderful thing about an online store is that you don’t need to create your own products.
You don’t need a factory production line, or even any crafty skills! You just need to reach out to suppliers. It means you can pick and choose the products you like best, and put them up for sale.
“You have to find a trustworthy supplier who can produce high quality clothes.”
It’s like curating your own favourite products, and selling them on.
Use Social Media To Your Advantage & Become The Influencer
"Word of mouth, social media and bloggers drive our sales"
Thanks to the internet, you can run a successful business with nothing but a few social media accounts!
Kalen has tens of thousands of social media followers, all built up through word of mouth and blog support. It just shows that your business can thrive through organic social growth and word of mouth. (Check out her Instagram and Facebook account)
“I’ve also just started to use Facebook ads to drive traffic to my site.”
Recently Kalen has started to pay for adverts online. Now that she’s putting some of the profits back into the business, she expects even more sales, and a big step up for her company!
Kalen, thank you so much for speaking to us, and good luck with Bon Bon Boutique!
Daren Low is the founder of Bitcatcha.com and co-developer of the free Server Speed Checker. With a decade of experience in website development and internet marketing to his name, Daren is considered a premier authority on all things related to building and managing an online presence. Feel free to pick his brain by connecting via Google+ and Twitter.
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