Written By
Daren LowUpdated On
October 08, 2024
Every website needs key pages that enhance user experience, provide essential information, and support its business goals. Understanding these pages is critical when you’re creating your website.
This article outlines 19 pages your website needs. This article covers everything from the essential Home and About pages to specialized pages like the Testimonials and Disclosure pages. We discuss the purpose of each page, why it is necessary, and the key components that make it effective. We also answer the question “Do Different Types of Websites Require Specific Pages?” and look at how many pages are necessary. Let’s go!
Table of Contents
1. Home Page
The first page your website needs is a Home Page. It serves as the main page of your website and the initial point of contact for visitors.. The purpose of the Home Page is to introduce your website and brand’s purpose to visitors, provide an overview of your content, products/services, and direct visitors to key areas of the site.
Two key components of a Home Page are a navigation menu and a call to action (CTA). Navigation menus help visitors find important sections of your website. CTAs encourage visitors to take specific actions such as signing up or making a purchase.
2. About Page
The second page is an About Page. The About Page is a page that tells visitors about your business, organization, or personal brand. Its purpose is to share your story, mission, and values. It helps visitors understand who you are and why you do what you do.
Two key components of an About Page are a company history and team member profiles. The company history section provides background information about your business. Team member profiles introduce visitors to the people behind the scenes of your website.
3. Contact Page
The third page is a Contact Page. The Contact Page is a page that provides visitors with ways to get in touch with you. The purpose of a Contact Page is to offer clear and accessible communication channels. This enhances the user experience and fosters connections with your target audience.
Two key components of a Contact Page are a contact form and your business contact details. A contact form allows visitors to send messages directly through your website. Business contact details include your email address, phone number, and physical address.
4. Search Page
The fourth page is a Search Page. The Search Page is a page that allows visitors to find specific content on your website quickly. You need a Search Page if your website has a large amount of content. The purpose of a Search Page is to enhance user experience by enabling visitors to locate articles, products, or other content on your site efficiently.
Two key components of a Search Page are a search bar and search results. Search bars enable users to input keywords or phrases. Search results display relevant content based on the user’s query.
5. FAQ Page
The fifth page is an FAQ Page. The FAQ (Frequently Asked Questions) Page is a page that addresses common questions and concerns that visitors have about your business, products, or services. The purpose of an FAQ page is to provide clear and concise information on common topics so that visitors find answers to their questions without needing to contact you directly.
The key component of a FAQ Page is a list of frequently asked questions. They must cover various aspects of your business, and thorough and helpful responses to each question. Three examples of FAQ questions are “What is your return policy?”, “How long does shipping take?”, and “How do I contact customer support?”
6. Sitemap Page
The sixth page is a Sitemap Page. The Sitemap Page is a page that provides an organized list of all the pages on your website. The purpose of a Sitemap Page is to offer a clear and structured overview of your website’s content. This makes it easier for users to find what they are looking for and for search engines to index your site, thus giving you a SEO (Search Engine Optimization) advantage.
Two key components of a Sitemap Page are a hierarchical list of links and clear categories. A hierarchical list shows the structure of your website. Clear categories group related pages together for easier navigation.
7. Blog Page
The seventh page is a Blog Page. The Blog Page is a page that showcases your articles, news updates, and other written content. You need a Blog Page if you want to share regular updates, insights, or stories with your audience. The purpose of the Blog Page is to share thoughts, demonstrate expertise, and to engage readers. Publishing fresh and valuable content helps you improve your site’s SEO and build a loyal readership.
Two key components of a Blog Page is a list of blog posts, and categories and tags. The list displays your latest articles. Categories and tags to help visitors find posts on specific topics efficiently.
8. Product Page
The eighth page is a Product Page. The Product Page is a page that displays detailed information about individual products you offer. You need at least one Product Page if you are an eCommerce website selling any products online. The purpose of Product Pages is to provide potential customers with all the information they need to make a purchase decision. Two key components of a Product Page include product descriptions and high-quality images. Product descriptions detail the features and benefits of the product. High-quality images visually showcase the product.
9. Service Page
The ninth page is a Service Page. The Service Page is a page that outlines the services you provide to your clients or customers. You need a Service Page if your business offers any kind of service, such as consulting, repair, or design.
The purpose of the Service Page is to inform visitors about the services you offer and how they benefit from them. Three key components of a Service Page include service descriptions, pricing information, and a call to action. Service descriptions explain what each service entails. Pricing information guides potential clients on the costs. Calls to action prompt them on how to proceed with booking or inquiring about the service.
10. Testimonials or Reviews Page
The tenth page is a Testimonials or Reviews Page. The Testimonials or Reviews Page is a page that showcases feedback and reviews from your customers or clients. The purpose of the Testimonials or Reviews Page is to provide social proof. Social proof is the influence that the actions and attitudes of others have on our own behavior. Demonstrating this clearly on your website helps communicate the value of your brand to new visitors and helps persuade them to purchase or connect with you.
Two key components of a Testimonials or Reviews Page include customer testimonials and review ratings. Customer testimonials are written or video statements from satisfied customers. Review ratings highlight the overall satisfaction level of a product or service accumulated from multiple reviews.
11. Portfolio Page
The eleventh page is a Portfolio Page. The Portfolio Page is a page that displays examples of your work, projects, or achievements. You need a Portfolio Page if you’re a designer, photographer, writer, or professional that wants to showcase your skills and past work to potential clients or employers.
The purpose of the Portfolio Page is to provide evidence of your capabilities and experience. It helps attract new business or job opportunities. Two key components of a Portfolio Page include project descriptions and visual elements like high-quality images or videos. Product descriptions detail the work done and the results achieved. Visual elements illustrate your work in a compelling way.
12. Cart Page
The twelfth page is a Cart Page. The Cart Page is a page that allows customers to view and manage the products they intend to purchase. You need a Cart Page if you operate an eCommerce website.
The purpose of the Cart Page is to provide a summary of selected items, which helps facilitate the checkout process. Three key components of a Cart Page include a list of products, the ability to update the cart, and a checkout button. The list displays item names, quantities, and prices added to the cart. Options to update the cart (e.g. changing quantities or removing items) is equally important. A Cart Page must also have a clear checkout button for users to proceed with the purchase.
13. Returns and Refund Page
The thirteenth page is a Returns and Refund Page. The Returns and Refund Page is a page that outlines your policies and procedures for returning products and issuing refunds. You need a Returns and Refund Page if you sell products online and want to ensure customer satisfaction.
The purpose of the Returns and Refund Page is to inform customers about their rights and the steps they need to take to return items or receive a refund. Two key components of a Returns and Refund Page include detailed return policy information and step-by-step instructions. Return policy information explains the conditions and timeframes for returns. Step-by-step instructions guide customers through the process of initiating a return or requesting a refund.
14. Shipping Page
The fourteenth page is a Shipping Page. The Shipping Page is a page that provides information about your shipping options, costs, and delivery times. You need a Shipping Page if you sell products online and want to inform customers about how their orders are delivered.
The purpose of a Shipping Page is to give customers clear details about shipping processes, which help them make informed purchasing decisions. Two key components of a Shipping Page include shipping rates and delivery times. Shipping rates outline the costs for different shipping methods. Delivery times provide estimates for how long it takes products to reach customers.
15. 404 Page
The fifteenth page is a 404 Page. The 404 Page is a page that appears when a visitor tries to access a page that does not exist on your website. You need a 404 Page to guide visitors back to functional parts of your site when they encounter broken links or mistyped URLs. The purpose of a 404 Page is to inform visitors that the page they are looking for cannot be found, and provide navigation options to keep them engaged with your site rather than simply going elsewhere.
Two key components of a 404 page include a clear error message and links to important sections of your site. The error message explains that the page is not available. Links to your home page or a search bar to help visitors find what they need.
16. Privacy Policy Page
The sixteenth page is a Privacy Policy Page. The Privacy Policy Page is a page that explains how your website collects, uses, and protects visitors’ personal information. You need a Privacy Policy Page to comply with legal requirements and build trust with your audience.
The purpose of a Privacy Policy Page is to inform visitors about their data rights and your privacy practices. Two key components of a Privacy Policy Page include details on data collection, and data protection measures. It must describe what information is collected and how it is used. It must also specify how you safeguard personal information.
17. Terms of Services Page
The seventeenth page is a Terms of Services Page. This page is also known as “Terms and Conditions,” “Terms of Use,” or simply “Terms.” The Terms of Services Page outlines the rules and guidelines that users must agree to when using your website or services. The purpose of a Terms of Services Page is to protect your business legally and set clear expectations for users.
A Terms of Services Page must define the terms under which your site operates, including user rights and responsibilities. Two key components of a Terms and Services Page include usage policies and legal disclaimers. Usage policies specify what users can and cannot do on your site. Legal disclaimers limit your liability and protect your intellectual property.
18. Disclosure Page
The eighteenth page is a Disclosure Page. The Disclosure Page is a page that provides transparency about your website’s affiliations, sponsorships, or any financial interests that influence content. You need a Disclosure Page to comply with legal requirements and to be transparent about potential biases.
The purpose of a Disclosure Page is to inform visitors of any material connections and ensure honesty and integrity in your content. Two key components of a Disclosure Page include affiliate disclosures and sponsorship information. Affiliate disclosures explain any partnerships that result in financial gain. Sponsorship information details any content funded by external sources.
19. Coming Soon Page
The nineteenth page is a Coming Soon Page. The Coming Soon Page is a page that informs visitors about upcoming features, products, or website launches that are not yet available. The best examples of Coming Soon Pages focus on generating anticipation and keeps visitors informed about what’s next
The purpose of a Coming Soon Page is to capture interest before the new content or feature is released. Two key components of a Coming Soon Page include a brief description of what’s coming, and a subscription form or call to action. This allows visitors to sign up for updates or be notified when the new feature or product launches.
Do Different Types of Websites Require Specific Pages?
Yes, different types of websites require specific pages to meet their unique needs and objectives. For example, eCommerce websites need product pages and cart pages to facilitate online sales. Portfolio websites need portfolio pages to showcase work samples. Blogs require a blog page to organize and display articles, and service-based websites need service pages to outline the services offered. Each type of website tailors its pages to provide the best user experience and fulfill its specific purpose.
What Pages Are Essential for All Types of Website?
There are 5 pages essential for all types of websites: a home page, an about page, a contact page, a privacy policy page, and a 404 page. Creation of these pages are a critical part of the process of creating a website, regardless of its type. These pages build trust with visitors, provide essential communication channels, and ensure legal compliance and proper navigation.
What Pages Are Required on an eCommerce Website?
There are 5 pages required on an eCommerce website: product or service pages, a search page, a cart page, a shipping page, and a return and refund page. Creation of these pages are part of the process of building an eCommerce website that provides a seamless user experience. Their inclusion ensures customers can easily find, purchase, and return products. These pages are in addition to the 5 pages essential for all websites (home page, about page, contact page, privacy policy page and a 404 page).
How Many Pages Should a Website Have?
The number of pages a website should have ranges from 4 – 1,000 depending on the website type. An eCommerce website often has over 1,000 pages to accommodate product listings, categories, and customer service information. Most small business websites have 5 -10 pages. They cover essential information like services, about, contact, and testimonials. All websites must have 5 pages at an absolute minimum: a home page, an about page, a contact page, a privacy policy page, and a 404 page.
How Many Pages Can I Create on My Website?
The number of pages you can create on your website depends on the storage capacity of your web hosting. Web hosts that offer unlimited storage allow you to create an unlimited number of pages on your website, as long as it’s within their fair use policy. A fair use policy in web hosting refers to the guidelines set by hosting providers to prevent abuse of unlimited resources.
Which Web Hosts Let Me Create Unlimited Pages on My Website?
TMDHosting, GreenGeeks, DreamHost and HostPapa let you create unlimited pages on your website. See other top unlimited web hosts offering unlimited features for your website in our roundup.
Can I Create a One-Page Website?
Yes, you can create a one-page website. A one-page website is a legitimate type of website consisting of a single page and designed to achieve specific purposes. Examples include showcasing a portfolio, promoting an event, or providing a concise presentation of a business or product. These websites are streamlined and are highly effective for delivering focused content. Check out our guide to learn how to create a one-page website.