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This Is What Your First Blog Post Should Be About

April 23, 2024


You did it – you started a blog.


You figured out your web host, you thought of a clever blog name, you even have a theme all set up. You eat a chocolate bar to celebrate.


Oh yes, you figured it all out! You’re feeling pretty pleased with yourself.


… Until you realize it’s time to write your first blog post, and you have no idea where to begin or even how to do it. You’re scared your first blog post will suck, and panic begins to set in.


Well, you can relax, because you’re in the right place. Just like the Home Alone kid, all you need is a battle plan.


And this guide will lay it all out for you.





Determining What Your First Blog Post Should Be About


First, you need to focus and decide on what to write about. After all, you can’t start writing until you’ve picked your focus topic.


When it comes to your first blog post, there are 2 common approaches. You can:


  • Introduce yourself to the world; or
  • Jump straight into it and produce content.


Let’s discuss each of them so you can decide.



Option #1: Introduce Yourself To The World


If you want to quickly get your first blog post out of the way and build momentum, this is the option for you.


Who doesn’t like to talk about themselves? This is it, your chance to tell the world who you are. Sounds easy, right?


Telling People Who You Are


The spotlight’s on no one but you!


This is your chance to show why your readers should trust you.


But no, this is not the time to indulge yourself and talk about yourself all day long.


Remember that you risk losing readers if you’re going to rant endlessly about things that won’t interest them. They came to your blog for a reason, will stay for a reason, and will come back for a reason.


Part of that is making a good impression and making sure the content engages them.


So if you choose this option, try answering the following questions:


  1. Who Are You?
    A short introduction will do. No one needs to know that one time you won a pie-eating contest in third grade or that time your brand got its first 1-star review, unless of course it’s relevant to your blog.
  2. What Are You Going To Be Blogging About?
    This will help readers know what to expect from you. Now is the best time to tell your readers the content they should be watching out for.
  3. Who Are You Writing For?
    Knowing your target audience is crucial if you want your blog to survive. So, talk about who your ideal readers are. Don’t be afraid to alienate some readers, niching down is key.
  4. Why Did You Start this Blog?
    Readers are investing their time and attention in you. Give them a sense of what your purpose for blogging is so they know their investment is worth it on you.
    Tell your readers what it is you hope to achieve with blogging. Is it a way for you to garner some attention and reach for your brand? Or is it a way for you to just write as a hobby?
  5. How Can They Get Involved?
    It’s been said that good content is actionable. Let your readers know what they oughta do after they read your blog. For example, ask them to comment and share their thoughts on your blog post.



Examples of “self-introduction” first blog post


Steve Kamb talked about the story of how he started Nerd Fitness in his first blog post. He kept it succinct and compelling, then ended it on a strong note.


nerdfitness first blog post


Monica Froese, on the other hand, talked about her purpose of starting Redefining Mom in her first blog post. She made sure to engage her target audience by talking about the challenges of being a mom and how she wants to hear from them.


redefining mom first blog post



Option #2: Jump Straight Into Your Content


Considering the content in the first option can be put on your About page instead, you might want to write content right away as if you’ve been doing it forever.


By writing “real” content, it gets a chance of being seen over time and not be buried by new posts.


But how exactly do you go about writing a blog post?


How to jump straight into ‘real content’


Sometimes getting started is the hardest step to make, especially when your inner critic decides to play that day. As the Nike slogan goes: Just Do It. Or in this case, just go ahead and blog it!


To make it easier for you, let’s go through it step by step.


Step #1. Choose your first topic


Brainstorm and list 10 – 15 topic ideas. Just a list of one-liners will do.


Make sure your topic ideas are part of your overall content strategy. For example, if your blog niche is technology, it doesn’t make much sense to post a recipe, does it?


After you’ve written a list of topic ideas, consider asking yourself these guide questions to help you narrow down a topic:


  • Are people searching for it?
  • Is it something I am comfortable writing about?
  • Will I be able to make a valuable resource out of it for my audience?


Step #2. Do keyword research


It will be hard to get eyeballs on your content without doing some Search Engine Optimization (SEO). And part of SEO is researching what your target audience is searching for so you can optimize your content.


For example, by looking at what questions they are typing on Google, you can write content that helps to answer those questions.


Try keyword research tools like Ahrefs and AnswerThePublic to better understand what kind of content people are looking for in your chosen topic.


Step #3. Plan it


Do it just like your English teacher taught you: by first writing an outline. That way, you won’t spend 3 hours (maybe even more) writing only to realize your blog post is going around in circles, or worse, nowhere.


As you write your outline, consider doing some competitor research. Evaluate what other blogs in your niche are doing. Ask yourself how their content could be improved and what you can add to the table.


Step #4. Write it


Now comes the fun part: writing! Many people find this part difficult but there are plenty of resources and tools out there to help you. For example, using a great grammar checker can help guide your tone and spare you from making silly typos.


For an in-depth look at the writing process (from start to publishing), check out our ultimate guide on how to write a blog post.


Pro Tip

Aim for something good enough instead of trying to make it as perfect as possible. After all, most likely, you have no audience or following yet, so there is a good chance that in the early days of your blog only a few people will be able to read it. Focus on getting it done, and don’t worry too much about it. Your blogging only gets better from there.


Examples of “real content” first blog post


Steve Chou of My Wife Quit Her Job wrote an informative first blog post.


my wife quit her job first blog post


By explaining why you shouldn’t start an Ebay store, he captured the interest of readers who want to start their own business enough to keep them coming back for me.


Kiersten Rich of The Blonde Abroad wrote a guide on scuba diving in the Great Barrier Reef for her first blog post. By giving helpful tips related to her niche, solo female travel, readers came to trust her as a resource.


the blond abroad first blog post



Things to consider when writing your first blog post


The following are things that are helpful to keep in mind for your first post.


1. How long should it be?


In the early days of blogging, most people were writing posts of around 600 words.


However, times have changed and studies just keep proving that search engines tend to prefer long-form content. The exact ‘ideal’ length of a blog post depends on your topic and format, but you’d do well to write between 1500 – 2000 words as a minimum.


That said – word count isn’t everything. The most important thing is that your content is interesting and helpful to the reader. A 20,000-word essay on your childhood dreams of becoming a photographer is probably best for a memoir, not your blog.



2. Use it to set your tone and manner


How you say it matters as much as what you say.


Ever liked reading something that felt like the writer is even more bored than you, the reader, as they write it? Or like the writer sounds like they’re not someone you would like to hang out with?


Yeah – avoid that.


Make sure your blog appeals to your target audience through the tone and manner you use in your blog post.


If you’re writing a lifestyle blog, for example, you may want to keep it light and easy – your readers probably want to be entertained by your blog, not read an academic essay on the negative effects of fast fashion on the worldwide economy – there’s The Economist for that.



What to Do Once You’ve Written Your First Blog Post


Congrats, you’ve drafted up your first blog post! But it doesn’t end with you just writing the blog post. There’s a bit more work involved after.


1. Proofread it


Please, please, please proofread your blog posts. You don’t want to turn off readers with grammatical mistakes and misspellings, do you?


2. Check your CTAs


Your content should have Call-to-Actions (CTAs) so you can get your reader to take action from your blog. Here are some ideas for your CTA:


  • Leave a comment
  • Share your blog post on social media
  • Subscribe to your newsletter
  • Read related posts
  • Fill up an inquiry form


popup signup form in laterdotcom blog

Here’s a good example of a CTA from the blog.


3. Improve appearance and readability


Blog content must offer readers a good user experience.


Have one big block of text? No one’s going to want to read that. Instead, remember to:


  • Use bullet points (just like this one- how meta!);
  • Use headings;
  • Break up long paragraphs; and
  • Use images.


4. Share your work


After all your hard work, it’s time to let the world know.


Share your first blog post on social media, email the link to your closest family and friends, heck, shout it from the rooftops even.


You want your content to be seen, so make sure it does.


Wrap Up: A good beginning is halfway to success


By now, you’re more than ready to face the problem of how to go about writing your first blog post.


It may seem nerve-wracking and/or confusing at first, but if you just push yourself to get it done, battle plan in hand, you’ll soon find your way to blogging success.


Now, blog away!