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How to Nurture e-Commerce Leads Without Being Too Pushy

22/03/2016 by  Sharon McElwee  in Sales Funnel

Customer relationships are fragile. Like planting a garden, you bury tons of seeds, water them with a little gift or attention, and hope they sprout.   Just as a tender seedling isn’t ready for the sun right away, potential customers may not be ready to buy your product. Yet.   Because we have something to […]


How to Build an Email List From Zero & Send Your First Newsletter: A MailChimp Tutorial To Rule Them All

16/03/2016 by  Daren Low  in Email Marketing

.   Did you know that email marketing drives traffic and sales better than:   Facebook, Twitter, Instagram, online advertising, snail mail, the latest craze…   …EVERYTHING   Email lists are the best way to connect with customers. And they’re a great way to boost sales.   There’s a reason why the leaders in the […]


The Secrets To A Higher Click-Through-Rate On Your Facebook Ads

11/03/2016 by  Daren Low  in Social Media

I use Facebook ads a lot.   In fact, they give me one of the best returns on investment of any marketing strategy…   And each time I run an advert campaign, I get better results. I learn something new.   Today I thought I’d share some of my successful methods with you. There are […]


7 Things You’re Not Doing (But Should) to Market Your Online Store in the Real World

07/03/2016 by  Susan Payton  in Marketing

There’s an incredible amount of content out there telling you how to promote your ecommerce store online, but there’s less about how to market it offline. And the fact is: you need both. The more places you’re marketing your business, the more business you’ll get!   If you’re not using any and all of the […]


How to Create a Content Marketing Plan for Your Fashion Brand

02/03/2016 by  James Johnson  in Web Development

Breaking into the fashion world can feel like a mammoth task, can’t it?   There are so many big players out there, with even bigger budgets. And you’ve got no idea how you’re even going to begin to compete with them.   But, here’s the beautiful thing about being a fashionista these days:   You […]


The Key To Huge, Consistent Traffic: The Skyscraper Technique

26/02/2016 by  Daren Low  in Marketing

The skyscraper technique is simple.   You create the most-detailed, informative, and downright phenomenal piece of content in your niche.   Your aim is to make it the definitive resource on something. A blog, infographic, or video that is better than anything else out there.   The tallest skyscraper in the city.   And you […]


18 Easy Ways To Create A Content Strategy That Actually Drives Traffic

23/02/2016 by  Ben Brown  in Marketing

Driving traffic is hard. Really hard.   It’s disheartening to see a flat line on your analytics, despite all your hard-work.   There is a solution: content. Publishing exciting, informative, and compelling content drives thousands of visitors to your site. It works for ecommerce store owners, bloggers, and pretty much any other business you can […]


13 Ways Ecommerce Stores Can Dominate Google Rankings in A Post-Pigeon World

19/02/2016 by  Daren Low  in Marketing

Did you know that 70% of people never scroll past the first page of Google results?   30% only ever click on the top three results.   That’s an enormous amount of traffic being eaten up by a small few at the top. So, getting your E-commerce store on the first page of results is […]


The 13 Most Powerful Social Media Tools

15/02/2016 by  Ben Brown  in Social Media

I love social media, but boy it is tough to keep track of.   With Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+ all vying for attention, you need a better way to manage your social presence.   You need a way to tune out the noise, stay focused, and measure everything precisely.   So we’ve put […]


16 Mega-Tips For Increasing Your E-Commerce Conversion Rates

08/02/2016 by  Ben Brown  in Web Development

I’m fascinated by conversion rates.   Because you can boost your sales without spending a single penny on extra marketing.   Rather than chasing new customers, you can tighten up your site, and get more out of your existing traffic.     Wait, what are conversion rates?   Simple, it’s every time your customer clicks […]