10 Smart Ways To Inexpensively Market Your E-Commerce Business

18/05/2016 by  Susan Payton  in Marketing

It seems like every day, a new e-commerce store (or 20) pops up online, creating even more competition for existing stores. But despite the ever-increasing number of competitors, the fact that e-commerce retail sales are supposed to hit $414 million by 2018 should tell you that there’s plenty of market share to divide.   Still, […]

Joomla VS WordPress – Which Is The Best for Your Ecommerce Site? – An Interview with David Attard

13/05/2016 by  Candace Morehouse  in WordPress

You’ll find lots of articles about WordPress tips, tricks and techniques across the internet, but Joomla isn’t quite as popular. Yet, Joomla is still a very viable option for many websites.   In order to drill down on the differences between the two and why you would choose one over the other, we contacted David Attard, […]

15 Mobile Design Tips To Boost E-Commerce Sales

02/05/2016 by  Ben Brown  in Web Development

Did you know that 55% of all e-commerce traffic is now on a mobile device?   That’s right, more than half of all people who are looking at shopping sites are on their phone or tablet.   Yet, here’s the problem: 46% of the top 50 retailers still don’t have a responsive mobile site. So, […]

5 Email Content Tips to Boost Customer Engagement

29/04/2016 by  Fiona Sanguinetti  in Email Marketing

People have been touting the demise of email as an effective media strategy for years. But hold on—not so fast.   Despite seeming somewhat old-fashioned, email is still hanging in there as an affordable, powerful marketing tool. Just consider these stats:     Of course, appreciating that email should be incorporated into your marketing plan […]

The Top 3 (+2 Bonus) Social Media Sites for B2B Businesses (and How to Leverage Them)

22/04/2016 by  Susan Payton  in Social Media

If you’re struggling to maintain a presence on every social media site out there for your B2B business, you’re wasting your time. Likely, your audience is concentrated on one or two sites, and the others are just extra work for you. By focusing your efforts on the following social channels, you’ll pack a bigger punch […]

Why the Packaging of Your Products Matters

12/04/2016 by  Fiona Sanguinetti  in Marketing

It’s hard to relive your childhood. But there’s something about getting a package delivered to your doorstep that can almost take you back. Most of us can recall the excitement and giddiness that accompanied tearing open a present on our birthday or Christmas morning when we were little.   But how do you get your […]

How To Build Your First Landing Page (+ 14 Tips To Optimize It For Conversions!)

07/04/2016 by  Daren Low  in Web Development

Landing pages. They’re an essential part of any good marketing campaign.   They boost conversions, increase sales, and encourage sign ups. Unfortunately, they’re slightly misunderstood and rarely optimized to their full capacity.   First of all, let’s answer the big question:     What’s A Landing Page?         A landing page is […]

17 Facebook Ad Tricks That Actually Boost Sales!

29/03/2016 by  Ben Brown  in Marketing

Are you using Facebook adverts?   They’re a fantastic way for online shop owners to get their products in front of a bigger audience. Most importantly, they get your products in front of the right audience.   For ecommerce owners, Facebook gives you an easy way to target a very specific customer, and drive them […]

How to Nurture e-Commerce Leads Without Being Too Pushy

22/03/2016 by  Sharon McElwee  in Sales Funnel

Customer relationships are fragile. Like planting a garden, you bury tons of seeds, water them with a little gift or attention, and hope they sprout.   Just as a tender seedling isn’t ready for the sun right away, potential customers may not be ready to buy your product. Yet.   Because we have something to […]

How to Build an Email List From Zero & Send Your First Newsletter: A MailChimp Tutorial To Rule Them All

16/03/2016 by  Daren Low  in Email Marketing

.   Did you know that email marketing drives traffic and sales better than:   Facebook, Twitter, Instagram, online advertising, snail mail, the latest craze…   …EVERYTHING   Email lists are the best way to connect with customers. And they’re a great way to boost sales.   There’s a reason why the leaders in the […]