Customer relationships are fragile. Like planting a garden, you bury tons of seeds, water them with a little gift or attention, and hope they sprout.   Just as a tender seedling isn’t ready for the sun right away, potential customers may not be ready to buy your product. Yet.   Because we have something to […]

.   Did you know that email marketing drives traffic and sales better than:   Facebook, Twitter, Instagram, online advertising, snail mail, the latest craze…   …EVERYTHING   Email lists are the best way to connect with customers. And they’re a great way to boost sales.   There’s a reason why the leaders in the […]

I use Facebook ads a lot.   In fact, they give me one of the best returns on investment of any marketing strategy…   And each time I run an advert campaign, I get better results. I learn something new.   Today I thought I’d share some of my successful methods with you. There are […]

There’s an incredible amount of content out there telling you how to promote your ecommerce store online, but there’s less about how to market it offline. And the fact is: you need both. The more places you’re marketing your business, the more business you’ll get!   If you’re not using any and all of the […]

Breaking into the fashion world can feel like a mammoth task, can’t it?   There are so many big players out there, with even bigger budgets. And you’ve got no idea how you’re even going to begin to compete with them.   But, here’s the beautiful thing about being a fashionista these days:   You […]

The skyscraper technique is simple.   You create the most-detailed, informative, and downright phenomenal piece of content in your niche.   Your aim is to make it the definitive resource on something. A blog, infographic, or video that is better than anything else out there.   The tallest skyscraper in the city.   And you […]

Driving traffic is hard. Really hard.   It’s disheartening to see a flat line on your analytics, despite all your hard-work.   There is a solution: content. Publishing exciting, informative, and compelling content drives thousands of visitors to your site. It works for ecommerce store owners, bloggers, and pretty much any other business you can […]

Did you know that 70% of people never scroll past the first page of Google results?   30% only ever click on the top three results.   That’s an enormous amount of traffic being eaten up by a small few at the top. So, getting your E-commerce store on the first page of results is […]

I love social media, but boy it is tough to keep track of.   With Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+ all vying for attention, you need a better way to manage your social presence.   You need a way to tune out the noise, stay focused, and measure everything precisely.   So we’ve put […]

I’m fascinated by conversion rates.   Because you can boost your sales without spending a single penny on extra marketing.   Rather than chasing new customers, you can tighten up your site, and get more out of your existing traffic.     Wait, what are conversion rates?   Simple, it’s every time your customer clicks […]