Many businesses eagerly obsess over things like generating traffic, boosting conversions or making their site look appealing, but very few actually consider the credibility of their website.   Does website credibility even matter? Apparently, it does. Research shows that 34% of consumers cite a store’s reputable brand name as their main reason for shopping with a […]

I’m obsessed with setting website goals. They keep me on track, and it’s the only way to grow a business.   Unfortunately, success doesn’t happen overnight. (If only it did!) Sometimes it seems like a successful new website or business pops up out of the blue, but that’s not how it really works.   Behind […]

It seems like every day, a new e-commerce store (or 20) pops up online, creating even more competition for existing stores. But despite the ever-increasing number of competitors, the fact that e-commerce retail sales are supposed to hit $414 million by 2018 should tell you that there’s plenty of market share to divide.   Still, […]

You’ll find lots of articles about WordPress tips, tricks and techniques across the internet, but Joomla isn’t quite as popular. Yet, Joomla is still a very viable option for many websites.   In order to drill down on the differences between the two and why you would choose one over the other, we contacted David Attard, […]

Did you know that 55% of all e-commerce traffic is now on a mobile device?   That’s right, more than half of all people who are looking at shopping sites are on their phone or tablet.   Yet, here’s the problem: 46% of the top 50 retailers still don’t have a responsive mobile site. So, […]

People have been touting the demise of email as an effective media strategy for years. But hold on—not so fast.   Despite seeming somewhat old-fashioned, email is still hanging in there as an affordable, powerful marketing tool. Just consider these stats:     Of course, appreciating that email should be incorporated into your marketing plan […]

If you’re struggling to maintain a presence on every social media site out there for your B2B business, you’re wasting your time. Likely, your audience is concentrated on one or two sites, and the others are just extra work for you. By focusing your efforts on the following social channels, you’ll pack a bigger punch […]

It’s hard to relive your childhood. But there’s something about getting a package delivered to your doorstep that can almost take you back. Most of us can recall the excitement and giddiness that accompanied tearing open a present on our birthday or Christmas morning when we were little.   But how do you get your […]

Landing pages. They’re an essential part of any good marketing campaign.   They boost conversions, increase sales, and encourage sign ups. Unfortunately, they’re slightly misunderstood and rarely optimized to their full capacity.   First of all, let’s answer the big question:   What’s A Landing Page?     A landing page is a custom web […]

Are you using Facebook adverts?   They’re a fantastic way for online shop owners to get their products in front of a bigger audience. Most importantly, they get your products in front of the right audience.   For ecommerce owners, Facebook gives you an easy way to target a very specific customer, and drive them […]