I remember sitting with a group of friends back in 2012 and downloading an early version of Snapchat. “Why would anyone possibly want to send a photo that disappeared immediately?” We laughed and deleted the app. Four years later, and Snapchat are the ones who are laughing. Their app […]
A strong online presence will help just about any business. But for an e-Commerce business, a well-thought out website is a necessity. Your e-Commerce site is like a storefront. Your store may be full of all kinds of hidden and valuable treasures, but if it’s jumbled, cluttered, and dirty, few will be brave enough […]
Some of the biggest companies on the planet have grown out of mistakes. Mark Zuckerberg famously said, “the majority of what I’ve done has been mistakes. Unless you’re breaking stuff, you’re not moving fast enough”. Mistakes are great so long as you learn from them. It helps you understand how and why […]
Social media is a critical part of any business trying to build an online presence. But who has time to hang out on social media when there’s a thousand other things to be done? What if I told you there was a way to make it look like you’re always on social media without […]
How often do you look at your smartphone every day? Research shows that most of us spend more than 90 minutes a day on our phones. Over the course of a year, that’s an average of 23 full days spent staring at a phone screen. If you’re a young adult that figure leaps […]
The process of content marketing looks easy. Get an idea. Create some content. Wait for the business to come pouring in, right? Unfortunately, good content takes time. Lots of time. And if you’re just working on getting your business up and running, you may not have the time necessary to consistently come up with […]
I used to throw keywords into my content as an afterthought. My priority was just getting content out. I thought I would naturally start to rank on Google as my sites grew. Unfortunately, it doesn’t work like that. Now I realise I was missing out on tons of traffic and customers. When […]
Do you know how to write killer written content that goes viral? Probably not, or you wouldn’t be reading this article. Fortunately, there are plenty of extremely successful bloggers out there who have tons of sage advice to offer about how to come up with great ideas and write posts that people read. […]
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Many businesses eagerly obsess over things like generating traffic, boosting conversions or making their site look appealing, but very few actually consider the credibility of their website. Does website credibility even matter? Apparently, it does. Research shows that 34% of consumers cite a store’s reputable brand name as their main reason for shopping with a […]
