17 Businesses That Are Cashing In On Pokemon Go (& How You Can Too)

02/09/2016 by  Ben Brown  in Marketing

Pokemon Go is a bonafide phenomenon. It topped the ‘highest grossing’ app chart in the US App Store in just a few days, before going on to launch in 69 countries (and counting).   Here are just a few more crazy statistics:     … And four weeks of my life I’ll never get back. […]

18 E-commerce Sites With Flawless UX-Design (& 3 Big Names That Suck)

24/08/2016 by  Ben Brown  in UX Design

If you joined us for for our UX article earlier this month, you’ll know that we discussed the 25 essential UX design elements for your website.   The basic idea is this: UX design is all about getting inside the head of your visitor. It’s about creating a simple, seamless, and enjoyable experience for your […]

Your Web Copy Matters: 10 Experts Tell You How to Make it Better

17/08/2016 by  Susan Payton  in Copywriting

If your website is like your welcome mat, then your web copy is the aroma that greets people when they’re on your doorstep. Do they smell warm, inviting chocolate chip cookies or garbage? In other words: does your web copy entice people to spend time on your website or run to the competitors?   I […]

The Complete 25-Trick UX-Design Checklist

10/08/2016 by  Daren Low  in UX Design

The idea behind UX design is simple: happy, confident users are more likely to buy from you. They’re more likely to trust you, sign up to your mailing lists, or download your app.   I often think of user experience design (or UX design) as psychology rather than development.   Good UX design is all […]

The Psychology of Gamification in 2016: Why It Works (& How To Do It!)

02/08/2016 by  Ben Brown  in Web Development

We all love Super Mario Bros, right? Or perhaps you’re more of a Candy Crush person…   But does gaming (or gamification) have a place in your business?     Well, if you ask Nike – whose fitness app is a masterpiece of gamification – the answer is a resounding yes.   Gamifiation has become a bit […]

6 Ways to Diversify Your Social Media Calendar

27/07/2016 by  Susan Payton  in Social Media

While social media can be one of the best marketing tools to drive traffic and sales to your eCommerce site, a lot of businesses get it wrong. When you post monotonous content with no strategy or schedule plan, you probably won’t see much engagement from your followers, nor will you see your network grow significantly. […]

Should you be marketing on Snapchat? (Spoiler alert, yes)

21/07/2016 by  Ben Brown  in Social Media

I remember sitting with a group of friends back in 2012 and downloading an early version of Snapchat.   “Why would anyone possibly want to send a photo that disappeared immediately?”   We laughed and deleted the app.     Four years later, and Snapchat are the ones who are laughing. Their app is now […]

5 Must-Have Website Components for E-Commerce Sites

14/07/2016 by  Fiona Sanguinetti  in Web Development

A strong online presence will help just about any business. But for an e-Commerce business, a well-thought out website is a necessity.   Your e-Commerce site is like a storefront. Your store may be full of all kinds of hidden and valuable treasures, but if it’s jumbled, cluttered, and dirty, few will be brave enough […]

How NOT To Run a Blog: 27 Experts Reveal Their Biggest Mistakes

06/07/2016 by  Daren Low  in Marketing

  Some of the biggest companies on the planet have grown out of mistakes.   Mark Zuckerberg famously said, “the majority of what I’ve done has been mistakes. Unless you’re breaking stuff, you’re not moving fast enough”.   Mistakes are great so long as you learn from them. It helps you understand how and why […]

Create a Month’s Worth of Social Media Updates in Hours

30/06/2016 by  Sharon McElwee  in Social Media

Social media is a critical part of any business trying to build an online presence. But who has time to hang out on social media when there’s a thousand other things to be done?   What if I told you there was a way to make it look like you’re always on social media without […]

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