Pokemon Go is a bonafide phenomenon. It topped the ‘highest grossing’ app chart in the US App Store in just a few days, before going on to launch in 69 countries (and counting).   Here are just a few more crazy statistics:     … And four weeks of my life I’ll never get back. […]

If you joined us for for our UX article earlier this month, you’ll know that we discussed the 25 essential UX design elements for your website.   The basic idea is this: UX design is all about getting inside the head of your visitor. It’s about creating a simple, seamless, and enjoyable experience for your […]

If your website is like your welcome mat, then your web copy is the aroma that greets people when they’re on your doorstep. Do they smell warm, inviting chocolate chip cookies or garbage? In other words: does your web copy entice people to spend time on your website or run to the competitors?   I […]

The idea behind UX design is simple: happy, confident users are more likely to buy from you. They’re more likely to trust you, sign up to your mailing lists, or download your app.   I often think of user experience design (or UX design) as psychology rather than development.   Good UX design is all […]

We all love Super Mario Bros, right? Or perhaps you’re more of a Candy Crush person…   But does gaming (or gamification) have a place in your business?     Well, if you ask Nike – whose fitness app is a masterpiece of gamification – the answer is a resounding yes.   Gamifiation has become a bit […]

While social media can be one of the best marketing tools to drive traffic and sales to your eCommerce site, a lot of businesses get it wrong. When you post monotonous content with no strategy or schedule plan, you probably won’t see much engagement from your followers, nor will you see your network grow significantly. […]

I remember sitting with a group of friends back in 2012 and downloading an early version of Snapchat.   “Why would anyone possibly want to send a photo that disappeared immediately?”   We laughed and deleted the app.     Four years later, and Snapchat are the ones who are laughing. Their app is now […]

A strong online presence will help just about any business. But for an e-Commerce business, a well-thought out website is a necessity.   Your e-Commerce site is like a storefront. Your store may be full of all kinds of hidden and valuable treasures, but if it’s jumbled, cluttered, and dirty, few will be brave enough […]

  Some of the biggest companies on the planet have grown out of mistakes.   Mark Zuckerberg famously said, “the majority of what I’ve done has been mistakes. Unless you’re breaking stuff, you’re not moving fast enough”.   Mistakes are great so long as you learn from them. It helps you understand how and why […]

Social media is a critical part of any business trying to build an online presence. But who has time to hang out on social media when there’s a thousand other things to be done?   What if I told you there was a way to make it look like you’re always on social media without […]