Customers want relevant, personalized messages in their inbox, and they won’t open, click or convert for anything less.   Because of the elevated need for personalization, marketers have to learn everything they can about their customers – and that means data collection.   But it doesn’t stop there. Once data is collected, it has to […]

This is a guest post by KJ Dearie from Termly.io.   As we ring in the new year, we welcome with it a new internet landscape. Free-range spaces of digital roaming are being carved out, divvied up, and fenced in through new and changing rules and regulations. Whether these actions and amendments are to the […]

You know that the best businesses survive by being adaptable. The world changes faster every year and you have to keep up in order to continue to do business.   Consider how ten years ago, no one would suspect that you can do almost everything through a smartphone, that your car could be computerised, and […]

This is a guest post by Jeff Broth.   Everybody’s doing it, but few make a profit.   Business blogs contribute to the overall reputation and sales the company makes, so are worthwhile. Blogging otherwise is notoriously unprofitable.   Any blog must have seven things in place before launching:     1. A Good domain […]

This is a guest post by Maggie Aland from Fit Small Business.   There are over 3 billion monthly active users on Facebook, Instagram, and Twitter combined. The popularity of social media plus the cost effectiveness of advertising on social media make it an attractive marketing platform for all types of businesses. As a result, […]

This is a guest post by Jeff Richardson from Breadnbeyond.com.   Despite its popularity, an explainer video isn’t a tool that everyone can take advantage of. Entrepreneurship is tough — you have to stay ahead of the competition. Explainer videos are an effective tool for standing out from the competition by being that one person […]

This is a guest post by Michael Quoc from Dealspotr.   Email outreach can be tricky. Finding contacts and crafting the perfect message requires fine-tuning, along with time and patience. When you consider that the average business person receives nearly 100 emails a day, your message is bound to get lost in the shuffle.   […]

If you’re thirsty for a glass of milk, would you rather go to the store and buy a gallon, or open one that’s already waiting in your refrigerator? Naturally, you’d go for the one in your fridge first, before it spoils. But when it comes to online businesses, some owners don’t quite seem to grasp […]

This is a guest post by Niraj from Hiver.     Remember those shady messages that made you almost believe that making money from the internet was nothing but a big scam? Over the course of time, this myth has been busted with more and more people turning into full-time bloggers, many of whom have […]

Moving a WordPress site from one web host to another used to be a nightmare. Especially if you had little or no technical knowledge.   But migrating WordPress sites just got a little easier thanks to a plugin called Duplicator.   In this post, I’ll take you through the step-by-step process of moving your website […]