Our readers ask us one question over and over again: what should they sell on the internet? They’ve seen their peers making 6 to 9 figures just by selling products they can’t touch: digital products.
As of January 2021, 4.66 billion people are actively using the internet. That’s 59.5% of the world population. Imagine selling to this enormous number of people without getting out of your house!
11 Profitable Digital Products To Sell Online
But there’s a problem.
What digital products can you sell? With so many choices out there, it can be paralyzing to decide on one or two.
That is why we’ve written this article for you.
Let’s dive right in.
If you’re thinking about starting an eCommerce business, selling digital products is one of the easiest ways to go. They have many pros over physical products:
That said, digital products are not perfect. Some of the cons are:
Still, many people decided to jump into the world of digital products because the pros obviously outperform the cons.
Here are some digital product ideas to get you started!
Teaching online lets you capitalize on one of your greatest strengths: your expertise. With an online course, you can teach people how to solve your prospects’ problems.
Your prospects will always have a problem they want to solve, and they want to learn how to do it by themselves, whether to learn how to manage Facebook ads, start an online home business, cook Keto recipes, and many more.
The best part about online courses is that your students can learn at their own pace, and you can make your course into ‘evergreen content’.
‘Evergreen content’ is search-optimized content that is continually relevant and stays “fresh” for readers over a long time.
This means, an evergreen online course just needs to be launched once, and it can generate income for many years to come (as long as you update it).
Examples of trending or popular online courses:
Services like coaching, freelancing, or consulting are digital products too. You’ll meet, deliver the work, and get paid — all in the virtual world.
It’s similar to how you would normally walk into a doctor’s office and get a consultation. Just that for selling services online, imagine doing all that on Zoom or phone call.
If online courses are for people who want to solve the problems themselves, selling services is for people who don’t have the time, energy, and skill to solve their own problems. They prefer to hire someone else instead.
And this is where your services come in.
Selling services can be broadly categorized into 3 types:
Some of the trending and popular services are:
Memberships are a perfect digital product to sell online because they’re continual – you’ll be getting paid for as long as your customer stays.
The best part about selling memberships is that it’s like an unlimited subscription box, but without the physical items.
You can offer any kind of membership imaginable and let people sign up monthly or yearly. It applies to any niches under the sun, including health & fitness, entrepreneurship, cooking, productivity, and so much more.
Members often get the chance to participate in exclusive groups, discussions, Q&A, webinars, and access to content that free members can’t get.
Some of the most popular and trending membership niches are:
In the first quarter of 2021, over 5 million blog posts were published on WordPress every day. And each of those needs at least 1 high-quality photo as its featured image.
It’s no wonder that the demand for unique photography has skyrocketed!
Selling your photographs is essentially selling the license of your photographs for commercial use. Once the customer has bought your photographs, they can edit or publish them anywhere as they see fit.
There are three ways to sell your photographs:
Photography has many niches on its own, so which niches are the ones trending right now?
Audio producers, podcast creators, and online video channels all use music in one form or another to make their work more appealing.
Did we mention that there are over 48 million podcast episodes as of April 2021?
Each of those episodes needs great audio or sound to make the content more engaging.
Creating your own music and sound needs specific recording equipment and instruments, but if you already have one, this is a great way to start selling your art online.
Selling your music or sound is similar to selling photographs. You showcase your work on a marketplace or your own website and sell the license.
These are the most bought types of music and sound on the internet right now:
Videos have become one of the most popular types of content around the web. Businesses, organizations, and individuals all use videos to learn, educate, promote themselves, and more.
It’s no wonder 85% of businesses use video as a marketing tool, and 59% of non-video marketers expect to start leveraging it in 2021.
But most businesses don’t have time to make a video from scratch. They’ll either contract video editors and producers or build their own in-house team.
Regardless, these people often buy video footage or clips to shorten their video production time. This is where you come in.
Selling your videos is also similar to how you can sell photographs and music.
What type of video footage is trending in 2021?
If you love graphic design, then this is the industry for you.
Graphic designers are responsible for creating and presenting visual communications to audiences through web layouts, print materials, user interfaces (UI), etc. They create logos, brochures, posters, advertisements or any other design that needs a professional touch.
You can either offer your design services as a freelancer or sell your art pieces online. Here’s a round up of 11 great places to find freelance designer work.
The most popular types of design in 2021 are:
Got an email list? The good news is people are willing to pay you when you send their promotional emails and your subscribers click a link in the email.
Email is the top 3 distribution channel for B2C and B2B marketers. When done right, emails have been shown to generate $42 for every $1 spent, which is a whopping 4200% ROI, making it one of the most effective options available.
And one of the methods these email marketers use to reach out to the cold traffic is partnering with list owners with relevant subscribers.
If your subscribers are people interested in sustainable fashion, small to medium-sized businesses may call you up and offer to pay you for every click they get.
Some of the trending interests that have been steadily growing are:
Always wanted to publish a book? Well, technology has made book publishing possible in a matter of minutes.
You don’t have to pay thousands to a book publisher anymore. Amazon’s Kindle Direct Publishing allows anyone to publish a book for free in less than 5 minutes.
Once your book is published, it’s listed on the wide Amazon market, ready to be discovered and purchased by anyone shopping on Amazon.
You can even read your book out loud and sell it as an audiobook (with your very own voice!)
You either write in fiction or non-fiction in various genres. And these are the trending eBooks genres on Amazon:
By 2021, mobile app downloads will reach 258 billion — a 45% increase since 2017. With the increased usage of mobile apps, the industry expects to generate over $157 billion in consumer app spend by 2022.
And what about online games?
In 2020, the global online gaming market generated around $21.1 billion in revenue, translating to a record 21.9% growth compared to the previous year.
This boost is due to the Coronavirus pandemic, which has forced millions of people to stay at home and turn to digital entertainment, including apps and games.
If you have app or game development skills, put them to good use by selling apps and games online.
There are 3 common payment models for apps and games:
These are the trending app and game genres in 2021:
Similar to selling your photograph, music, or video license to someone else, you can sell the license of your content in general.
Private Label Rights (PLR) means buyers can edit, brand, sell or give away your content as their own.
Content including courses, presentations, reports, ebooks, products, programs, or any form of content.
Say, you have written an article titled, “A Step By Step Guide To Repairing Your Credit”. You can sell this article as a PLR and the buyer has the full rights to the article. The buyer can publish it anywhere or change whatever they see fit.
The best part is that you can sell the same article to multiple buyers!
The following are the trending topics in PLR:
The digital market changes at an unprecedented speed, and online entrepreneurs need to keep a pulse on the market at all times if they want to stay competitive.
This means catching on to the trends and predicting what will be popular in the next few months to years.
Luckily, you don’t need to be a fortune-teller or astrologist to catch the trends before they take off.
The following are some of the free tools you can use to understand the trends in the digital market:
Gone are the days where becoming an entrepreneur has to do with opening a retail shop and selling physical goods. Right now, anyone with a laptop and internet can run an online business and sell digital products.
Once you know what you’re selling – you’ll need to set up a place to sell it. Check out our guide on how to start an eCommerce business, where we cover the best tools to build your online store.
With the right tools and knowledge, you can equip yourself with the know-hows and get started right away!
Tifa Ong is a freelance copywriter who writes for coaches and business owners around the world. She’s passionate about enhancing all 5 dimensions of her well-being: physical, mental, emotional, financial, and spiritual.