Email Marketing

The Perfect Subject Line: These 18 Tricks Will Help You Nail It (The Definitive Email Marketing Guide Part 5)

10/02/2017 by  Daren Low  in Email Marketing

Subject lines make or break your email campaign.   Heck, they can make or break your business.   Email marketing is the most effective and lucrative way to connect with your customers. But if your subscribers aren’t opening your emails, you’re missing out on a ton of sales and conversions.         The […]


19 Simple Tricks To Get A 40% Email Open Rate (The Definitive Email Marketing Guide Part 4)

02/02/2017 by  Daren Low  in Email Marketing

If you’ve ever sent an email campaign, you know ‘the fear’ of pressing the ‘send’ button.   You’re about to send thousands of emails out there, but will anyone open them?   According to a recent report, the average email open rate is 22.87%. But it’s possible to get this much higher with a few clever […]


Boost Engagement & Revenue With An Email Welcome Series (The Definitive Guide to Email Marketing Part 3)

22/12/2016 by  Daren Low  in Email Marketing

You wouldn’t ask someone to marry you on the first date, right?   By any standards, it’s coming on a little strong!   You’ve got to make a good first impression and build a relationship over time. Then you can pop the big question.   Internet marketing is sort-of similar.   You can’t force someone […]


Content Upgrades – The Fastest Way To More Subscribers (The Definitive Email Marketing Guide Part 2)

09/11/2016 by  Daren Low  in Email Marketing

Building an email list is the single most important thing you can do for your online business.   It’s the most lucrative and effective form of online marketing. But unfortunately, it’s far from easy.   If you’ve been building your list one by one, you know how tricky it is!   In part 1 of […]


The 11 Highest Converting Sign-up Forms (The Definitive Email Marketing Guide Part 1)

19/10/2016 by  Daren Low  in Email Marketing

Building an email list is the single most important thing you can do for your online business.   I don’t say this lightly. After all, I know how important social media, SEO, and other digital marketing tricks can be.   But none of them come close to the power of email.         […]


5 Email Content Tips to Boost Customer Engagement

29/04/2016 by  Fiona Sanguinetti  in Email Marketing

People have been touting the demise of email as an effective media strategy for years. But hold on—not so fast.   Despite seeming somewhat old-fashioned, email is still hanging in there as an affordable, powerful marketing tool. Just consider these stats:     Of course, appreciating that email should be incorporated into your marketing plan […]


How to Build an Email List From Zero & Send Your First Newsletter: A MailChimp Tutorial To Rule Them All

16/03/2016 by  Daren Low  in Email Marketing

.   Did you know that email marketing drives traffic and sales better than:   Facebook, Twitter, Instagram, online advertising, snail mail, the latest craze…   …EVERYTHING   Email lists are the best way to connect with customers. And they’re a great way to boost sales.   There’s a reason why the leaders in the […]