When you install the WooCommerce plugin, you’ll notice how straightforward the admin page is. The first step is adding your first product. The guys at WooCommerce know that you need lots of control over this, so there are four options:
Simple productThis is your average product with no variations. Like a book, sunglasses or a camera.
Grouped productThis is a group of related products with slight variations. For example, Apple would use the grouped product option to sell their iMac with the variation in screen size.
External or affiliate productThe product is listed and displayed on your site, but the customer actually buys from a third party.
Variable productFashion sellers will use this to sell T-shirts in different sizes and colours, for example.
This alone is enough to get your store up and running. You’ll make your first sale and start building a business. But, if you really want to take things to the next level, you’ll need some of WooCommerce’s awesome extensions.
These add-ons will turn a humble online shop into a professional, money-making empire! (It’s worth pointing out that, while WooCommerce is free, most of these extensions do come with a price tag.)
Let’s start with the number one recommended extension by WooCommerce itself:
1. Product Add-Ons
Perfect for: Adding engravings or customisation to products
Many online stores give you the choice to customise your chosen products. For example, you might want to add an engraving, or include a gift message. If you’re planning on opening a craft store, a jewellers or a flower shop, you’re going to need this extension!
The Product Add-Ons extension gives your customers more choice and involvement. You can apply it globally (to all products) or one by one.
Working out your shipping costs is easily the most frustrating thing about running an online store. That’s why Table Rate Shipping is such a life-saver.
All you have to do is enter the size and weight of your products. The extension will then calculate the costs for your customers based on their location. It takes all the hassle out of shipping, and gives your customers instant, accurate shipping rates.
Studies have shown that 88% of customers trust online user reviews. There’s a reason why Amazon places such an emphasis on its user rating system! By providing a reviews system, you can show new customers that people trust and love your products. That’s often enough to convince them to make the sale.
This simple extension will boost sales and encourage more interaction between you and your customers. It’s an essential part of your new online business.
This is my favourite extension because it gives you so much insight into how customers are using your online store. If you’ve read my recent blog on user experience, you know how important it is understand your users, and tailor your website around them.
This extension lets you do just that. It shows you exactly how your users are browsing your store, so you can monitor what’s working. More importantly, you can keep a full purchase history. With this info, you can send personalised recommendations to your best customers, and tailor the experience directly for them.
But, there’s an even better feature. It calculates each customer’s lifetime value based on their purchase history. It tells you exactly who your best customers are, so you can reward them and keep them loyal.
Perfect for: Keeping in touch with previous customers
The Email Follow-Up extension works great when combined with the Customer History add-on. It allows you to send customized and personalized follow-up emails after they’ve purchased something. You could write an email like this:
“Hi! We hope you’re enjoying your recently purchased [insert product]. Have you seen our latest range? We’d love to offer you a 10% loyalty discount on your next purchase.”
It’s a great way to keep the conversation going and bring them back for more! Set the follow up email at any intervals you like.
Perfect for: Making sure customers keep coming back
Sometimes, the simplest tricks are the most effective! Customers love reward points, as it gives them something to work towards. ‘Gamifying’ your store is the perfect way to keep customers coming back time and time again. With this extension, you can give each product ‘points’, and easily show customers their points balance.
You can get really creative with your rewards here. Everything from freebies to discounts work really well. Why not make it a tiered system, so top buyers can access the ‘Gold’ points system? It works every time!
Perfect for: Offering personalised recommendations to customers
Amazon are the masters of recommending products. Visit their website, and you’ll see a steady stream of products recommended personally for you. That’s because they know your buying and browsing habits. They’ve created a clever recommendation system, so they show you the things you already want.
It’s devilishly brilliant! Well, you can do the same thing with the Recommendations extension. This add-on groups your related items together and works with your customer history to offer a bespoke range. When you offer your customers exactly what they want, they’re much more likely to buy from you.
Daren Low is the founder of Bitcatcha.com and co-developer of the free Server Speed Checker. With a decade of experience in website development and internet marketing to his name, Daren is considered a premier authority on all things related to building and managing an online presence. Feel free to pick his brain by connecting via Google+ and Twitter.
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