Copywriting

Your Web Copy Matters: 10 Experts Tell You How to Make it Better

17/08/2016 by  Susan Payton  in Copywriting

If your website is like your welcome mat, then your web copy is the aroma that greets people when they’re on your doorstep. Do they smell warm, inviting chocolate chip cookies or garbage? In other words: does your web copy entice people to spend time on your website or run to the competitors?   I […]


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How to Turn One Awesome Idea Into 11 Types of Content

15/06/2016 by  Sharon McElwee  in Copywriting

The process of content marketing looks easy. Get an idea. Create some content. Wait for the business to come pouring in, right?   Unfortunately, good content takes time. Lots of time. And if you’re just working on getting your business up and running, you may not have the time necessary to consistently come up with […]


Writing Viral Content – What You Can Learn From These 8 Pro Bloggers

03/06/2016 by  Candace Morehouse  in Copywriting

Do you know how to write killer written content that goes viral?   Probably not, or you wouldn’t be reading this article.   Fortunately, there are plenty of extremely successful bloggers out there who have tons of sage advice to offer about how to come up with great ideas and write posts that people read. […]


1,000 Words In One Hour. Go! How To Blog Hard & Fast

13/11/2015 by  Ben Brown  in Copywriting

Hi there.   Welcome to my first contribution here at Bitcatcha. Thanks Daren, for having me!   I thought long and hard about where to start, but there was only one obvious place for me: writing.   Writing 1,000 words is something I do every single day. It has helped me grow businesses (my own, […]


The 9 Laws Of SEO Copywriting: How To Get On Google’s First Page

03/11/2015 by  Daren Low  in Copywriting

I’ve got an eye-watering statistic for you.   The first three sites on Google’s results page gobble up 66% of all search traffic.   If you want serious visitor numbers, your website needs to appear in those top three results!   The answer lies in cleverly crafted copywriting. It’s words that make Google take notice […]


How To Write Content That Gets Thousands Of Views (& A Real Blog Template You Can Steal)

26/10/2015 by  Daren Low  in Copywriting

Writing is hard.   Trust me, I’ve sat in front an empty Word document frustrated and confused more times than I’d care to admit.   And when you finally do put pen to paper, it’s heartbreaking when your article gets just a trickle of views online.   Meanwhile, the bigger blogs are getting millions of […]


The 9 Secrets of Writing Irresistible Headlines (Used By All The Biggest Blogs)

19/10/2015 by  Daren Low  in Copywriting

You won’t believe how important headlines are. This blogger tells you how to write the perfect title.   You’ve probably seen headlines like this all over the internet. Now, I don’t know about you, but some titles and headlines are getting out of hand.   But, competition for views and attention online is fierce. And, […]


8 Reasons Why Your Copy Isn’t Selling Anything

12/10/2015 by  Daren Low  in Copywriting

Bad copy kills conversion rates.   While good copy attracts lots of lovely clicks, shares, and sales!   It’s phenomenal how a few small words can double or triple sales and conversions.   I’ve been testing the copy and wording on my own websites over the last few years to see how the conversion rates […]


Want A Unique Tone-Of-Voice Like Nike & Innocent Smoothies? Here’s How.

02/10/2015 by  Daren Low  in Copywriting

Every good copywriter lives by one rule:   It’s not what you say, it’s how you say.   Good copy doesn’t just give you information. Good copy makes you feel something.   And that all comes down to tone. So before you decide what to write, take a second to think about how to write. […]


The First Rule of Copywriting? No-one’s Reading Your Copy

28/09/2015 by  Daren Low  in Copywriting

… At least, not in the way you think they are.   Sorry to burst your bubble.   And it’s a tough pill to swallow for copywriters and bloggers everywhere.   But it’s true. Less than 16% of people read web pages word by word.   We don’t read on the internet. We skim. We […]